DeveloperWeek 2025

DeveloperWeek 2025

12:00pm PST

PRO WORKSHOP (ProductWorld): Digital Accessibility Is Strategy, Not Compliance

Tuesday February 11, 2025 12:00pm - 12:50pm PST

ProductWorld Main Stage

Jack Cunningham, Livefront, Director of Product Management

Many digital teams begrudgingly seek accessibility “compliance” and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who do not rely on assistive technology just as much as those who do. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive.

Learn why & how to make accessibility a central product strategy to drive growth for all users. Discover how new iOS and Android features can be utilized to create more inclusive and engaging digital products. Identify how to make accessibility a core strategy with planning and collaboration tools that fit into the flow of your design and development work.

Speakers

Jack Cunningham

Director of Product Management, Livefront

Jack Cunningham stands out in digital product leadership with his knack for blending entrepreneurial thinking and omni-channel expertise. With deep experience across native mobile, web, and CTV platforms, Jack is recognized for his blend of strategic and practical solutions tailored... Read More →

Tuesday February 11, 2025 12:00pm - 12:50pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld)
In-Person/Virtual In Person

1:00pm PST

PRO WORKSHOP (ProductWorld): Launching an AI Product 101: A Blueprint for Success

Tuesday February 11, 2025 1:00pm - 1:50pm PST

ProductWorld Main Stage

Nimisha Sharath, Uber, Senior Product Manager

Recall those AI-infused products that stumbled in the wild? They caused rollbacks, discontinuations, and hefty financial losses for companies. Nimisha, having crafted and launched numerous ML/AI products across organizations, shares her battle-tested blueprint to launch successful AI products that scale.

From product discovery to legal considerations, metrics, AB testing, GTM, and model quality maintenance, she guides you toward creating AI products that truly endure.

Speakers

Nimisha Sharath

Senior Product Manager, Uber

Nimisha Sharath is a data scientist turned product with 7 years of experience across Microsoft, Instacart and Uber. She's dabbled with Ads Tech, Multimedia experiences on ChatGPT, Personalized Promotions and most recently, Road Safety. She is a highly strategic, data driven PM with... Read More →

Tuesday February 11, 2025 1:00pm - 1:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

2:00pm PST

PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps

Tuesday February 11, 2025 2:00pm - 2:50pm PST

ProductWorld Main Stage

Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.

Speakers

Andrew Schall

UX Research Leader & Strategist, ServiceNow

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →

Tuesday February 11, 2025 2:00pm - 2:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

PRO WORKSHOP (ProductWorld): Building Bulletproof Products: Embracing AI Red Teaming

Tuesday February 11, 2025 3:00pm - 3:50pm PST

ProductWorld Main Stage

David Campbell, Scale AI, AI Risk Security Platform Lead

In this talk, we’ll trace the evolution of Red Teaming, from its traditional roots to the cutting-edge practice of AI Red Teaming, demonstrating how it’s shaping the future of Large Language Models (LLMs) and other AI technologies. Drawing from my experience leading the development and deployment of the largest generative red teaming platform to date, I’ll share compelling real-world examples and personal insights. We’ll dive into how adversarial red teaming strengthens AI systems across all layers—protecting platforms, businesses, and consumers alike. From securing external application interfaces to fortifying LLM guardrails and improving the internal security of AI algorithms, we’ll explore the critical role of adversarial strategies in safeguarding the evolving AI landscape.

Speakers

David Campbell

AI Risk Security Platform Lead, Scale, AI

David Campbell is a seasoned technology leader with nearly 20 years of experience in Silicon Valley's startup ecosystem, now spearheading Responsible AI initiatives at Scale AI. As the Lead AI Risk Engineer, David has been pivotal in developing a cutting-edge AI Red Teaming platform... Read More →

Tuesday February 11, 2025 3:00pm - 3:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

4:00pm PST

PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People

Tuesday February 11, 2025 4:00pm - 4:50pm PST

ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Tuesday February 11, 2025 4:00pm - 4:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

5:00pm PST

PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google

Tuesday February 11, 2025 5:00pm - 5:50pm PST

ProductWorld Main Stage

Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.

Speakers

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure

I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →

Tuesday February 11, 2025 5:00pm - 5:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

9:30am PST

PRO Session: Building an Evidence-Based Culture for Strategic Product Development

Wednesday February 12, 2025 9:30am - 9:55am PST

ProductWorld Main Stage

Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.

Speakers

Connor Joyce

Senior User Researcher, Microsoft

Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →

Wednesday February 12, 2025 9:30am - 9:55am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

9:30am PST

Product Roundtable: Shalini Dinesh, Senior Product Manager, Walmart

Wednesday February 12, 2025 9:30am - 10:00am PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Shalini Dinesh

Senior Product Manager, Walmart

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →

Wednesday February 12, 2025 9:30am - 10:00am PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

10:00am PST

KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation

Wednesday February 12, 2025 10:00am - 10:25am PST

ProductWorld Main Stage

Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.

Speakers

Leslie Grandy

Lead Executive in Residence, the University of Washington

Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →

Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), OPEN Session
In-Person/Virtual In Person

10:30am PST

PRO Session: Product Discovery: The Science Behind Qualitative Research

Wednesday February 12, 2025 10:30am - 10:55am PST

ProductWorld Main Stage

Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more.

Speakers

Timoté Geimer

CEO, dualoop

Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →

Wednesday February 12, 2025 10:30am - 10:55am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld)
In-Person/Virtual In Person

11:00am PST

OPEN Session: Product Mastery: Immersive Learning for Discovery and Delivery

Wednesday February 12, 2025 11:00am - 11:25am PST

Robert Clawson, Discover Financial Services, Agile and Product Dojo Coach)
Soumya Raju, Discover Financial Services, Senior Manager of Product

A safe space to practice dangerous things; this is the idea behind a dojo. Understand how Discovers Technology Academy has used immersive learning dojos on technology teams, with a specific focus on how they have accelerated our value delivery by dedicating the time to embrace product centricity head-on and emphasizing a generative organizational culture. Immersive learning dojos provide a unique environment for hands on learning, collaboration and skill development - enabling teams to slow down and take time to be thoughtful about their ways of working, products and technology. This session delves into the tactics employed and learned within the dojos that have empowered product owners to enhance their effectiveness and efficiency at delivering value, driving innovation, and empowering their technical counterparts. Attendees will gain insights into real word examples, lessons learned, and tangible strategies that can be applied to help assess their own organization and foster a culture of continuous improvement.

Speakers

Robert Clawson

Agile and Product Dojo Coach, Discover Financial Services

Robert is a talented, energetic, and insightful coach focused on helping teams align on their best way of working to build trust and accountability. He has spent more than a decade in the IT field with a primary focus on agile framework, product development, and software quality... Read More →

Soumya Raju

Senior Manager of Product, Discover Financial Services

As a Senior Manager of Product, Soumya Raju is an accomplished product leader with over 15 years of experience in leading cross-functional teams and delivering innovative solutions. She plays a key role in leading the creation of product strategy and accelerating digital product delivery... Read More →

Wednesday February 12, 2025 11:00am - 11:25am PST
Frontend World

Session Type OPEN Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Management Tools & Software (ProductWorld), OPEN Session
In-Person/Virtual In Person

11:00am PST

PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs

Wednesday February 12, 2025 11:00am - 11:25am PST

ProductWorld Main Stage

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management:

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Speakers

Mariya Breyter

Head of Product Management, Amazon

Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →

Wednesday February 12, 2025 11:00am - 11:25am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

11:30am PST

PRO Session: Moving Fast, Achieving Big: The Role of Customer Focus and a Great Team

Wednesday February 12, 2025 11:30am - 11:55am PST

ProductWorld Main Stage

Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.

Speakers

Gabriela Brant Alves

Senior Product Manager, Deel

Gabriela Brant is a Senior Product Manager with 5+ years of experience in Product Management. Currently working at Deel, where she has driven key innovations in global payroll and compliance solutions. With a strong technical background, have worked in API product management and as... Read More →

Wednesday February 12, 2025 11:30am - 11:55am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences Product Lifecycle & Case Studies (ProductWorld), ProductWorld, Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

12:00pm PST

Product Roundtable: Leslie Grandy, Lead Executive in Residence, The Product Guild

Wednesday February 12, 2025 12:00pm - 12:30pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Leslie Grandy

Lead Executive in Residence, the University of Washington

Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →

Wednesday February 12, 2025 12:00pm - 12:30pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

1:00pm PST

Product Roundtable: Timoté Geimer, CEO, dualoop

Wednesday February 12, 2025 1:00pm - 1:30pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Timoté Geimer

CEO, dualoop

Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →

Wednesday February 12, 2025 1:00pm - 1:30pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

1:00pm PST

PRO Session: From Bold Ideas to Real Results: Crafting Achievable Roadmaps

Wednesday February 12, 2025 1:00pm - 1:50pm PST

ProductWorld Main Stage

Surbhi Gupta, Zoox, Product Leader
Shalini Dinesh, Walmart, Senior Product Manager
Nupur Jain, Google, Product Manager, Google Deepmind

In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.

Speakers

Surbhi Gupta

Product Leader, Zoox

Surbhi Gupta brings a unique blend of product mastery and mentorship to the stage. From launching impactful products at industry giants like Meta, Tesla, and Amazon's Zoox to guiding startups at Plug and Play, she's a force to be reckoned with. Her groundbreaking innovations have... Read More →

Shalini Dinesh

Senior Product Manager, Walmart

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →

Nupur Jain

Product Manager, Google Deepmind, Google

Nupur Jain is an accomplished product leader with over a decade of experience in driving innovation and launching AI-powered solutions at Google. As a Product Manager for Google Deepmind, she spearheads the development of cutting-edge extensions on the Gemini platform, integrating... Read More →

Wednesday February 12, 2025 1:00pm - 1:50pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

1:30pm PST

Product Roundtable: Connor Joyce, Senior User Researcher, Microsoft

Wednesday February 12, 2025 1:30pm - 2:00pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Connor Joyce

Senior User Researcher, Microsoft

Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →

Wednesday February 12, 2025 1:30pm - 2:00pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

2:00pm PST

PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth

Wednesday February 12, 2025 2:00pm - 2:25pm PST

ProductWorld Main Stage

Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design

Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.

Speakers

Jose Platero

Director, Digital Product & Design, Air Canada

Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →

Ivana Ciric

Director of Product, Practice, Thoughtworks

As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →

Wednesday February 12, 2025 2:00pm - 2:25pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

OPEN Session: Blend of PLM with Human Sciences

Wednesday February 12, 2025 3:00pm - 3:25pm PST

Dev Innovation World Stage

Rupa Bhagwat, Parker Hannifin, Product Manager, IoT and Smart & Connected Systems

Product Lifecycle Management through the lens of Behavioral Economics, Psychology, and Neuroscience. By weaving human sciences into PLM, we’re not just creating products—we’re crafting experiences that resonate and endure. It’s this approach that breathes life into our products and helps startups thrive rather than falter.

Speakers

Rupa Bhagwat

Product Manager, IoT and Smart & Connected Systems, Parker Hannifin

Experienced Growth Product Manager with a unique approach, leveraging psychology, behavioural economics, and neuroscience to design highly engaging products. I excel in applying the "build-measure-learn" feedback loop for rapid and efficient progress.

Wednesday February 12, 2025 3:00pm - 3:25pm PST
Dev Innovation World Stage

Session Type OPEN Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Team Management & Structure (ProductWorld), OPEN Session, Dev Innovation World
In-Person/Virtual In Person

3:00pm PST

PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment

Wednesday February 12, 2025 3:00pm - 3:25pm PST

ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 12, 2025 3:00pm - 3:25pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

3:30pm PST

PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0

Wednesday February 12, 2025 3:30pm - 3:55pm PST

ProductWorld Main Stage

Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products.

Speakers

Amala Rangnekar

Product Manager, Workday Search

I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →

Wednesday February 12, 2025 3:30pm - 3:55pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

3:30pm PST

Product Roundtable: Chris Butler, Product Manager, GitHub

Wednesday February 12, 2025 3:30pm - 4:00pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 12, 2025 3:30pm - 4:00pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

9:30am PST

Product Roundtable: Olga Podolyako, Principal API Architect, Microsoft

Thursday February 13, 2025 9:30am - 10:00am PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Olga Podolyako

Principal API Architect, Microsoft

Olga is a Principal API Architect at Microsoft. After a long career in development Olga found her passion in the architecture professions working in roles such as business, integration, and enterprise architect. Currently Olga focuses on the API architecture and governance for Microsoft... Read More →

Thursday February 13, 2025 9:30am - 10:00am PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

10:00am PST

PRO Session: The Growth Wheel: How Value Reports Transformed Customer Retention

Thursday February 13, 2025 10:00am - 10:25am PST

ProductWorld Main Stage

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 13, 2025 10:00am - 10:25am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

10:30am PST

PRO Session: How to Use AI to Unlock Ideal Enterprise Customer Experience

Thursday February 13, 2025 10:30am - 10:55am PST

ProductWorld Main Stage

Mahesh Chayel, Meta, Product Management Lead

Product managers face numerous challenges in delivering a seamless customer experience for enterprises, including managing complex product portfolios, personalizing experiences at scale, maintaining consistency across channels, and proactively resolving issues. They struggle with efficient knowledge management, handling high volumes of inquiries, understanding customer sentiment, and reducing churn. To address these challenges, enterprises must streamline onboarding processes, provide multilingual support, and strike a balance between automation and human touch. Continuous improvement is also crucial to meet evolving customer needs.

In this session, I will share how by leveraging AI technologies, PMs can enhance their customer experience, leading to increased satisfaction, loyalty, and business growth.

Speakers

Mahesh Chayel

Product Management Lead, Meta

Mahesh Chayel is a distinguished product leader and AI innovator with a remarkable track record of scaling AI-powered B2B products across multiple industries. As the current Product Management Lead at Meta, Mahesh spearheads the development of AI-driven Creative Automation, a multi-billion... Read More →

Thursday February 13, 2025 10:30am - 10:55am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

11:00am PST

KEYNOTE (Product): Kraftful -- Product in the Age of AI

Thursday February 13, 2025 11:00am - 11:25am PST

DeveloperWeek Main Stage

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Speakers

Yana Welinder

Founder & CEO, Kraftful

Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →

Thursday February 13, 2025 11:00am - 11:25am PST
DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

11:00am PST

PRO Session: Digesting Monsters: 5 Traps of Large Features and How to Avoid Them

Thursday February 13, 2025 11:00am - 11:25am PST

ProductWorld Main Stage

Shay Mandel, Next Insurance, Product Architect

Large features that stretch over 6 or more can quickly become monstrous undertakings, filled with hidden traps that can derail even the most experienced product managers. From dealing with overlapping initiatives and shifting company strategies to navigating the rapid rise of new technologies like AI, these projects are fraught with complexities. Add in the challenges of managing team dynamics, preventing feature creep, and keeping executive buy-in, and the path forward can seem daunting.

In this session, we’ll share case studies that break down the five biggest traps that long-term features can present and provide you with practical strategies to avoid them. Discover how to keep your team focused, safeguard your feature’s scope, and secure ongoing executive support. We’ll also explore how leveraging Scrum can help you manage these complexities, ensuring your project stays on track.

Attend this session to gain actionable insights and tools to turn long-term challenges into opportunities for success, making you a more effective and resilient product manager.

Speakers

Shay Mandel

Product Architect, Next Insurance

I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being... Read More →

Thursday February 13, 2025 11:00am - 11:25am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld)
In-Person/Virtual In Person

11:30am PST

Product Roundtable: Benji Azaria, VP Data, Cloudinary

Thursday February 13, 2025 11:30am - 12:00pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 13, 2025 11:30am - 12:00pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

1:00pm PST

PRO Session: GenAI: A New Renaissance in Product Development

Thursday February 13, 2025 1:00pm - 1:25pm PST

ProductWorld Main Stage

Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance.

Speakers

Emerson Taymor

SVP, Design, InfoBeans

Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →

Thursday February 13, 2025 1:00pm - 1:25pm PST
ProductWorld Main Stage

Tracks & Topics Gen AI / LLMs
Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

1:00pm PST

Product Roundtable: Benji Azaria, VP Data, Cloudinary

Thursday February 13, 2025 1:00pm - 1:30pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 13, 2025 1:00pm - 1:30pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

1:30pm PST

PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing

Thursday February 13, 2025 1:30pm - 1:55pm PST

ProductWorld Main Stage

Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.

Speakers

Michael Mace

UserTesting, VP Market Strategy

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.

Thursday February 13, 2025 1:30pm - 1:55pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

1:30pm PST

Product Roundtable: Shay Mandel, Product Architect, Next Insurance

Thursday February 13, 2025 1:30pm - 2:00pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Shay Mandel

Product Architect, Next Insurance

I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being... Read More →

Thursday February 13, 2025 1:30pm - 2:00pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

2:00pm PST

OPEN Session: How to Ensure Your AI Investments Pack the Most Punch

Thursday February 13, 2025 2:00pm - 2:25pm PST

AI DevWorld OPEN Stage

James Evans, Amplitude, Director of Product Management

The past two years have been spent exploring AI’s capabilities. Now, businesses are looking to make AI investments that actually drive value by giving customers what they want, how and when they want it. Tying AI to business outcomes will be critical in 2025. At the end of the day, AI is just software. It can be incredibly powerful, but it is only valuable if it solves a customer problem. In this session, Francois James will discuss how innovators can use the right data, the right tools, and the right strategies to know exactly the AI tools to build or invest in to drive bigger business KPIs.

Speakers

James Evans

Director of Product Management, Amplitude

Thursday February 13, 2025 2:00pm - 2:25pm PST
AI DevWorld OPEN Stage

Session Type OPEN Session
Conferences ProductWorld, AI DevWorld, OPEN Session
In-Person/Virtual In Person

2:00pm PST

PRO Session: The Dynamic Landscape of Building Trust in Products

Thursday February 13, 2025 2:00pm - 2:25pm PST

ProductWorld Main Stage

Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

Speakers

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal

Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →

Thursday February 13, 2025 2:00pm - 2:25pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

2:30pm PST

PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy

Thursday February 13, 2025 2:30pm - 2:55pm PST

ProductWorld Main Stage

Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 13, 2025 2:30pm - 2:55pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

2:30pm PST

OPEN Session: Hackathon Top 5 Teams Live Demo

Thursday February 13, 2025 2:30pm - 3:00pm PST

Dev Innovation World Stage

Thursday February 13, 2025 2:30pm - 3:00pm PST
Dev Innovation World Stage

Session Type OPEN Session
Conferences OPEN Session, Dev Innovation World, AI DevWorld, ProductWorld
In-Person/Virtual In Person

3:00pm PST

KEYNOTE (Product): Ammunition -- What’s Worth Designing in The First Place? How to Build Great Products by Becoming Design-Driven

Thursday February 13, 2025 3:00pm - 3:25pm PST

DeveloperWeek Main Stage

Robert Brunner, Ammunition, Founder & Partner

What sets a good design apart from a great one? The answer is an unwavering, almost religious commitment to doing it right. Reflecting on his 40-year career designing iconic products for Apple, Beats, and more, Robert will break down his unique design ideology and perspective and the key ideas and behaviors that result in building something truly great. He’ll share insights from working with high-profile tech founders and dive into how leaders can build a culture of faith and commitment in design needed to captivate customers and revolutionize your company's products.

Speakers

Robert Brunner

Founder & Partner, Ammunition

An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of industry experience. As the Director of Industrial Design at Apple, he built its pioneering internal corporate design organization, Apple IDg. After... Read More →

Thursday February 13, 2025 3:00pm - 3:25pm PST
DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences OPEN Session, ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

Product Roundtable: Ajit Ghuman, CEO, Monetizely

Thursday February 13, 2025 3:00pm - 3:30pm PST

Roundtable Room

Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 13, 2025 3:00pm - 3:30pm PST
Roundtable Room

Session Type OPEN Session
Conferences OPEN Session, Product Lead / Product Manager Roundtables (ProductWorld), ProductWorld
In-Person/Virtual In Person

9:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Product Value Curves | A Practical Approach to Building Effective Product Strategy

Tuesday February 18, 2025 9:00am - 9:50am PST

VIRTUAL ProductWorld Main Stage

Lakshmi Sowjanya Uppala, Amazon, Senior Technical Program Manager

Have you ever had to come up with a product strategy for an area which is already functioning well, critical to business/your organization and involves tools/services used by different stakeholders who are all measuring successfully? If yes, this session is for you.

I will share my personal experience of building a product strategy and roadmap impacting billions of transactions done and products sold on Amazon, involving multiple stakeholder teams with conflicting success metrics by starting from users, jobs to be done and product value curves. This is practical for large- and small-scale products equally and enables creation of multi-year product roadmaps with incremental wins to users and business value.

Speakers

Lakshmi Sowjanya Uppala

Senior Technical Program Manager, Amazon

Lakshmi Sowjanya is a Senior Technical Program Manager in Amazon. She is a product and program management professional with over 12 years of experience across multiple Fortune 500 companies spanning multiple industries.Over the last 7 years, she led the launch of a multi-device OTT... Read More →

Tuesday February 18, 2025 9:00am - 9:50am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual, Product Management Tools & Software (ProductWorld)
In-Person/Virtual Virtual

10:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Launching an AI Product 101: A Blueprint for Success

Tuesday February 18, 2025 10:00am - 10:50am PST

VIRTUAL ProductWorld Main Stage

Nimisha Sharath, Uber, Senior Product Manager

Recall those AI-infused products that stumbled in the wild? They caused rollbacks, discontinuations, and hefty financial losses for companies. Nimisha, having crafted and launched numerous ML/AI products across organizations, shares her battle-tested blueprint to launch successful AI products that scale.

From product discovery to legal considerations, metrics, AB testing, GTM, and model quality maintenance, she guides you toward creating AI products that truly endure.

Speakers

Nimisha Sharath

Senior Product Manager, Uber

Nimisha Sharath is a data scientist turned product with 7 years of experience across Microsoft, Instacart and Uber. She's dabbled with Ads Tech, Multimedia experiences on ChatGPT, Personalized Promotions and most recently, Road Safety. She is a highly strategic, data driven PM with... Read More →

Tuesday February 18, 2025 10:00am - 10:50am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Virtual, Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps

Tuesday February 18, 2025 11:00am - 11:50am PST

VIRTUAL ProductWorld Main Stage

Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.

Speakers

Andrew Schall

UX Research Leader & Strategist, ServiceNow

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →

Tuesday February 18, 2025 11:00am - 11:50am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Virtual, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual Virtual

12:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Building Bulletproof Products: Embracing AI Red Teaming

Tuesday February 18, 2025 12:00pm - 12:50pm PST

VIRTUAL ProductWorld Main Stage

David Campbell, Scale AI, AI Risk Security Platform Lead

In this talk, we’ll trace the evolution of Red Teaming, from its traditional roots to the cutting-edge practice of AI Red Teaming, demonstrating how it’s shaping the future of Large Language Models (LLMs) and other AI technologies. Drawing from my experience leading the development and deployment of the largest generative red teaming platform to date, I’ll share compelling real-world examples and personal insights. We’ll dive into how adversarial red teaming strengthens AI systems across all layers—protecting platforms, businesses, and consumers alike. From securing external application interfaces to fortifying LLM guardrails and improving the internal security of AI algorithms, we’ll explore the critical role of adversarial strategies in safeguarding the evolving AI landscape.

Speakers

David Campbell

AI Risk Security Platform Lead, Scale, AI

David Campbell is a seasoned technology leader with nearly 20 years of experience in Silicon Valley's startup ecosystem, now spearheading Responsible AI initiatives at Scale AI. As the Lead AI Risk Engineer, David has been pivotal in developing a cutting-edge AI Red Teaming platform... Read More →

Tuesday February 18, 2025 12:00pm - 12:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

12:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Digital Accessibility Is Strategy, Not Compliance

Tuesday February 18, 2025 12:00pm - 12:50pm PST

VIRTUAL ProductWorld Main Stage

Jack Cunningham, Livefront, Director of Product Management

Many digital teams begrudgingly seek accessibility “compliance” and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who do not rely on assistive technology just as much as those who do. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive.

Learn why & how to make accessibility a central product strategy to drive growth for all users. Discover how new iOS and Android features can be utilized to create more inclusive and engaging digital products. Identify how to make accessibility a core strategy with planning and collaboration tools that fit into the flow of your design and development work.

Speakers

Jack Cunningham

Director of Product Management, Livefront

Jack Cunningham stands out in digital product leadership with his knack for blending entrepreneurial thinking and omni-channel expertise. With deep experience across native mobile, web, and CTV platforms, Jack is recognized for his blend of strategic and practical solutions tailored... Read More →

Tuesday February 18, 2025 12:00pm - 12:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google

Tuesday February 18, 2025 2:00pm - 2:50pm PST

VIRTUAL ProductWorld Main Stage

Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.

Speakers

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure

I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →

Tuesday February 18, 2025 2:00pm - 2:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

4:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People

Tuesday February 18, 2025 4:00pm - 4:50pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Tuesday February 18, 2025 4:00pm - 4:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

9:30am PST

[Virtual] PRO Session: Building an Evidence-Based Culture for Strategic Product Development

Wednesday February 19, 2025 9:30am - 9:55am PST

VIRTUAL ProductWorld Main Stage

Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.

Speakers

Connor Joyce

Senior User Researcher, Microsoft

Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →

Wednesday February 19, 2025 9:30am - 9:55am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

10:00am PST

[Virtual] KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation

Wednesday February 19, 2025 10:00am - 10:25am PST

VIRTUAL ProductWorld Main Stage

Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.

Speakers

Leslie Grandy

Lead Executive in Residence, the University of Washington

Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →

Wednesday February 19, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

10:30am PST

[Virtual] PRO Session: Product Discovery: The Science Behind Qualitative Research

Wednesday February 19, 2025 10:30am - 10:55am PST

VIRTUAL ProductWorld Main Stage

Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more.

Speakers

Timoté Geimer

CEO, dualoop

Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →

Wednesday February 19, 2025 10:30am - 10:55am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] OPEN Session: Product Mastery: Immersive Learning for Discovery and Delivery

Wednesday February 19, 2025 11:00am - 11:25am PST

VIRTUAL Frontend World

Robert Clawson, Discover Financial Services, Agile and Product Dojo Coach)
Soumya Raju, Discover Financial Services, Senior Manager of Product

A safe space to practice dangerous things; this is the idea behind a dojo. Understand how Discovers Technology Academy has used immersive learning dojos on technology teams, with a specific focus on how they have accelerated our value delivery by dedicating the time to embrace product centricity head-on and emphasizing a generative organizational culture. Immersive learning dojos provide a unique environment for hands on learning, collaboration and skill development - enabling teams to slow down and take time to be thoughtful about their ways of working, products and technology. This session delves into the tactics employed and learned within the dojos that have empowered product owners to enhance their effectiveness and efficiency at delivering value, driving innovation, and empowering their technical counterparts. Attendees will gain insights into real word examples, lessons learned, and tangible strategies that can be applied to help assess their own organization and foster a culture of continuous improvement.

Speakers

Robert Clawson

Agile and Product Dojo Coach, Discover Financial Services

Robert is a talented, energetic, and insightful coach focused on helping teams align on their best way of working to build trust and accountability. He has spent more than a decade in the IT field with a primary focus on agile framework, product development, and software quality... Read More →

Soumya Raju

Senior Manager of Product, Discover Financial Services

As a Senior Manager of Product, Soumya Raju is an accomplished product leader with over 15 years of experience in leading cross-functional teams and delivering innovative solutions. She plays a key role in leading the creation of product strategy and accelerating digital product delivery... Read More →

Wednesday February 19, 2025 11:00am - 11:25am PST
VIRTUAL Frontend World

Session Type OPEN Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Management Tools & Software (ProductWorld), Virtual, OPEN Session
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs

Wednesday February 19, 2025 11:00am - 11:25am PST

VIRTUAL ProductWorld Main Stage

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management:

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Speakers

Mariya Breyter

Head of Product Management, Amazon

Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →

Wednesday February 19, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

11:30am PST

[Virtual] PRO Session: Moving Fast, Achieving Big: The Role of Customer Focus and a Great Team

Wednesday February 19, 2025 11:30am - 11:55am PST

VIRTUAL ProductWorld Main Stage

Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.

Speakers

Gabriela Brant Alves

Senior Product Manager, Deel

Gabriela Brant is a Senior Product Manager with 5+ years of experience in Product Management. Currently working at Deel, where she has driven key innovations in global payroll and compliance solutions. With a strong technical background, have worked in API product management and as... Read More →

Wednesday February 19, 2025 11:30am - 11:55am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences Product Lifecycle & Case Studies (ProductWorld), ProductWorld, Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

1:00pm PST

[Virtual] PRO Session: From Bold Ideas to Real Results: Crafting Achievable Roadmaps

Wednesday February 19, 2025 1:00pm - 1:50pm PST

VIRTUAL ProductWorld Main Stage

Surbhi Gupta, Zoox, Product Leader
Shalini Dinesh, Walmart, Senior Product Manager
Nupur Jain, Google, Product Manager, Google Deepmind

In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.

Speakers

Nupur Jain

Product Manager, Google Deepmind, Google

Nupur Jain is an accomplished product leader with over a decade of experience in driving innovation and launching AI-powered solutions at Google. As a Product Manager for Google Deepmind, she spearheads the development of cutting-edge extensions on the Gemini platform, integrating... Read More →

Shalini Dinesh

Senior Product Manager, Walmart

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →

Surbhi Gupta

Product Leader, Zoox

Surbhi Gupta brings a unique blend of product mastery and mentorship to the stage. From launching impactful products at industry giants like Meta, Tesla, and Amazon's Zoox to guiding startups at Plug and Play, she's a force to be reckoned with. Her groundbreaking innovations have... Read More →

Wednesday February 19, 2025 1:00pm - 1:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth

Wednesday February 19, 2025 2:00pm - 2:25pm PST

VIRTUAL ProductWorld Main Stage

Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design

Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.

Speakers

Jose Platero

Director, Digital Product & Design, Air Canada

Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →

Ivana Ciric

Director of Product, Practice, Thoughtworks

As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →

Wednesday February 19, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

2:30pm PST

[Virtual] KEYNOTE (Product): Aldar -- From the USA to MENA: The Role of Culture in Shaping High-Performing Product Teams

Wednesday February 19, 2025 2:30pm - 2:55pm PST

VIRTUAL ProductWorld Main Stage

Tony Pagliocco, Aldar, Senior Vice President of Product Management

In today’s fast-paced world of product development, technical expertise is only part of the equation for success. The real key to building high-performing teams lies in creating a strong, values-driven culture. In this session, Tony shares his journey from the USA to the Middle East, highlighting how building a culture centered around shared values has been the foundation of his teams' incredible success.

Drawing from over 20 years of experience in product management, Tony will discuss how culture shapes collaboration, accountability, and innovation. Through his leadership roles at global companies like Boeing, Hasbro, and now Aldar in the Middle East, Tony will illustrate how fostering a cohesive culture helped him navigate new markets and build winning product teams across borders.

Attendees will walk away with actionable insights on building and sustaining a values-driven culture that can empower teams to deliver exceptional results—no matter the challenges they face.

Speakers

Tony Pagliocco

Senior Vice President of Product Management, Aldar

With 20 years of expertise across product management, digital media, web engineering, and organizational leadership, Tony has led teams to enhance engineering processes, deliver high-quality digital products, manage global product roadmaps, and craft technical organizational strategies... Read More →

Wednesday February 19, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, OPEN Session, Virtual, Product Team Management & Structure (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual Virtual

3:00pm PST

[Virtual] OPEN Session: Blend of PLM with Human Sciences

Wednesday February 19, 2025 3:00pm - 3:25pm PST

VIRTUAL Dev Innovation World

Rupa Bhagwat, Parker Hannifin, Product Manager, IoT and Smart & Connected Systems

Product Lifecycle Management through the lens of Behavioral Economics, Psychology, and Neuroscience. By weaving human sciences into PLM, we’re not just creating products—we’re crafting experiences that resonate and endure. It’s this approach that breathes life into our products and helps startups thrive rather than falter.

Speakers

Rupa Bhagwat

Product Manager, IoT and Smart & Connected Systems, Parker Hannifin

Experienced Growth Product Manager with a unique approach, leveraging psychology, behavioural economics, and neuroscience to design highly engaging products. I excel in applying the "build-measure-learn" feedback loop for rapid and efficient progress.

Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL Dev Innovation World

Session Type OPEN Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Team Management & Structure (ProductWorld), OPEN Session, Dev Innovation World, Virtual
In-Person/Virtual Virtual

3:00pm PST

[Virtual] PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment

Wednesday February 19, 2025 3:00pm - 3:25pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

3:30pm PST

[Virtual] PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0

Wednesday February 19, 2025 3:30pm - 3:55pm PST

VIRTUAL ProductWorld Main Stage

Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products.

Speakers

Amala Rangnekar

Product Manager, Workday Search

I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →

Wednesday February 19, 2025 3:30pm - 3:55pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

10:00am PST

[Virtual] PRO Session: The Growth Wheel: How Value Reports Transformed Customer Retention

Thursday February 20, 2025 10:00am - 10:25am PST

VIRTUAL ProductWorld Main Stage

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 20, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

10:30am PST

[Virtual] PRO Session: How to Use AI to Unlock Ideal Enterprise Customer Experience

Thursday February 20, 2025 10:30am - 10:55am PST

VIRTUAL ProductWorld Main Stage

Mahesh Chayel, Meta, Product Management Lead

Product managers face numerous challenges in delivering a seamless customer experience for enterprises, including managing complex product portfolios, personalizing experiences at scale, maintaining consistency across channels, and proactively resolving issues. They struggle with efficient knowledge management, handling high volumes of inquiries, understanding customer sentiment, and reducing churn. To address these challenges, enterprises must streamline onboarding processes, provide multilingual support, and strike a balance between automation and human touch. Continuous improvement is also crucial to meet evolving customer needs.

In this session, I will share how by leveraging AI technologies, PMs can enhance their customer experience, leading to increased satisfaction, loyalty, and business growth.

Speakers

Mahesh Chayel

Product Management Lead, Meta

Mahesh Chayel is a distinguished product leader and AI innovator with a remarkable track record of scaling AI-powered B2B products across multiple industries. As the current Product Management Lead at Meta, Mahesh spearheads the development of AI-driven Creative Automation, a multi-billion... Read More →

Thursday February 20, 2025 10:30am - 10:55am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] KEYNOTE (Product): Kraftful -- Product in the Age of AI

Thursday February 20, 2025 11:00am - 11:25am PST

VIRTUAL DeveloperWeek Main Stage

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Speakers

Yana Welinder

Founder & CEO, Kraftful

Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →

Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO Session: Digesting Monsters: 5 Traps of Large Features and How to Avoid Them

Thursday February 20, 2025 11:00am - 11:25am PST

VIRTUAL ProductWorld Main Stage

Shay Mandel, Next Insurance, Product Architect

Large features that stretch over 6 or more can quickly become monstrous undertakings, filled with hidden traps that can derail even the most experienced product managers. From dealing with overlapping initiatives and shifting company strategies to navigating the rapid rise of new technologies like AI, these projects are fraught with complexities. Add in the challenges of managing team dynamics, preventing feature creep, and keeping executive buy-in, and the path forward can seem daunting.

In this session, we’ll share case studies that break down the five biggest traps that long-term features can present and provide you with practical strategies to avoid them. Discover how to keep your team focused, safeguard your feature’s scope, and secure ongoing executive support. We’ll also explore how leveraging Scrum can help you manage these complexities, ensuring your project stays on track.

Attend this session to gain actionable insights and tools to turn long-term challenges into opportunities for success, making you a more effective and resilient product manager.

Speakers

Shay Mandel

Product Architect, Next Insurance

I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being... Read More →

Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual
In-Person/Virtual Virtual

1:00pm PST

[Virtual] PRO Session: GenAI: A New Renaissance in Product Development

Thursday February 20, 2025 1:00pm - 1:25pm PST

ProductWorld Main Stage

Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance.

Speakers

Emerson Taymor

SVP, Design, InfoBeans

Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →

Thursday February 20, 2025 1:00pm - 1:25pm PST
ProductWorld Main Stage

Tracks & Topics Gen AI / LLMs
Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

1:30pm PST

[Virtual] PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing

Thursday February 20, 2025 1:30pm - 1:55pm PST

VIRTUAL ProductWorld Main Stage

Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.

Speakers

Michael Mace

UserTesting, VP Market Strategy

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.

Thursday February 20, 2025 1:30pm - 1:55pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] OPEN Session: How to Ensure Your AI Investments Pack the Most Punch

Thursday February 20, 2025 2:00pm - 2:25pm PST

VIRTUAL AI DevWorld OPEN Stage

James Evans, Amplitude, Director of Product Management

The past two years have been spent exploring AI’s capabilities. Now, businesses are looking to make AI investments that actually drive value by giving customers what they want, how and when they want it. Tying AI to business outcomes will be critical in 2025. At the end of the day, AI is just software. It can be incredibly powerful, but it is only valuable if it solves a customer problem. In this session, Francois James will discuss how innovators can use the right data, the right tools, and the right strategies to know exactly the AI tools to build or invest in to drive bigger business KPIs.

Speakers

James Evans

Director of Product Management, Amplitude

Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL AI DevWorld OPEN Stage

Session Type OPEN Session
Conferences ProductWorld, AI DevWorld, OPEN Session, Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO Session: The Dynamic Landscape of Building Trust in Products

Thursday February 20, 2025 2:00pm - 2:25pm PST

VIRTUAL ProductWorld Main Stage

Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

Speakers

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal

Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →

Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:30pm PST

[Virtual] PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy

Thursday February 20, 2025 2:30pm - 2:55pm PST

VIRTUAL ProductWorld Main Stage

Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 20, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual