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Subject: Product Team Management & Structure (ProductWorld) clear filter
Tuesday, February 11
 

4:00pm PST

PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People
Tuesday February 11, 2025 4:00pm - 4:50pm PST
Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Tuesday February 11, 2025 4:00pm - 4:50pm PST
ProductWorld Main Stage
 
Wednesday, February 12
 

9:30am PST

PRO Session: Building an Evidence-Based Culture for Strategic Product Development
Wednesday February 12, 2025 9:30am - 9:55am PST
Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.
Speakers
avatar for Connor Joyce

Connor Joyce

Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →
Wednesday February 12, 2025 9:30am - 9:55am PST
ProductWorld Main Stage

10:00am PST

KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation
Wednesday February 12, 2025 10:00am - 10:25am PST
Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.
Speakers
avatar for Leslie Grandy

Leslie Grandy

Lead Executive in Residence, the University of Washington
Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →
Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld Main Stage

10:30am PST

PRO Session: Product Discovery: The Science Behind Qualitative Research
Wednesday February 12, 2025 10:30am - 10:55am PST
Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more. 
Speakers
avatar for Timoté Geimer

Timoté Geimer

CEO, dualoop
Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →
Wednesday February 12, 2025 10:30am - 10:55am PST
ProductWorld Main Stage

11:30am PST

PRO Session: Moving Fast, Achieving Big: The Role of Customer Focus and a Great Team
Wednesday February 12, 2025 11:30am - 11:55am PST
Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.
Speakers
avatar for Gabriela Brant Alves

Gabriela Brant Alves

Senior Product Manager, Deel
Gabriela Brant is a Senior Product Manager with 5+ years of experience in Product Management. Currently working at Deel, where she has driven key innovations in global payroll and compliance solutions. With a strong technical background, have worked in API product management and as... Read More →
Wednesday February 12, 2025 11:30am - 11:55am PST
ProductWorld Main Stage

2:00pm PST

PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth
Wednesday February 12, 2025 2:00pm - 2:25pm PST
Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design


Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.
Speakers
avatar for Jose Platero

Jose Platero

Director, Digital Product & Design, Air Canada
Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →
avatar for Ivana Ciric

Ivana Ciric

Director of Product, Practice, Thoughtworks
As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →
Wednesday February 12, 2025 2:00pm - 2:25pm PST
ProductWorld Main Stage

3:00pm PST

OPEN Session: Blend of PLM with Human Sciences
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Rupa Bhagwat, Parker Hannifin, Product Manager, IoT and Smart & Connected Systems

Product Lifecycle Management through the lens of Behavioral Economics, Psychology, and Neuroscience. By weaving human sciences into PLM, we’re not just creating products—we’re crafting experiences that resonate and endure. It’s this approach that breathes life into our products and helps startups thrive rather than falter. 
Speakers
avatar for Rupa Bhagwat

Rupa Bhagwat

Product Manager, IoT and Smart & Connected Systems, Parker Hannifin
Experienced Growth Product Manager with a unique approach, leveraging psychology, behavioural economics, and neuroscience to design highly engaging products. I excel in applying the "build-measure-learn" feedback loop for rapid and efficient progress.
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Dev Innovation World Stage

3:00pm PST

PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Wednesday February 12, 2025 3:00pm - 3:25pm PST
ProductWorld Main Stage
 
Thursday, February 13
 

1:00pm PST

PRO Session: GenAI: A New Renaissance in Product Development
Thursday February 13, 2025 1:00pm - 1:25pm PST
Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance. 
Speakers
avatar for Emerson Taymor

Emerson Taymor

SVP, Design, InfoBeans
Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →
Thursday February 13, 2025 1:00pm - 1:25pm PST
ProductWorld Main Stage

1:30pm PST

PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing
Thursday February 13, 2025 1:30pm - 1:55pm PST
Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.
Speakers
avatar for Michael Mace

Michael Mace

UserTesting, VP Market Strategy
Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.
Thursday February 13, 2025 1:30pm - 1:55pm PST
ProductWorld Main Stage
 
Tuesday, February 18
 

4:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People
Tuesday February 18, 2025 4:00pm - 4:50pm PST
Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Tuesday February 18, 2025 4:00pm - 4:50pm PST
VIRTUAL ProductWorld Main Stage
 
Wednesday, February 19
 

9:30am PST

[Virtual] PRO Session: Building an Evidence-Based Culture for Strategic Product Development
Wednesday February 19, 2025 9:30am - 9:55am PST
Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.
Speakers
avatar for Connor Joyce

Connor Joyce

Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →
Wednesday February 19, 2025 9:30am - 9:55am PST
VIRTUAL ProductWorld Main Stage

10:00am PST

[Virtual] KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation
Wednesday February 19, 2025 10:00am - 10:25am PST
Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.
Speakers
avatar for Leslie Grandy

Leslie Grandy

Lead Executive in Residence, the University of Washington
Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →
Wednesday February 19, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

10:30am PST

[Virtual] PRO Session: Product Discovery: The Science Behind Qualitative Research
Wednesday February 19, 2025 10:30am - 10:55am PST
Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more. 
Speakers
avatar for Timoté Geimer

Timoté Geimer

CEO, dualoop
Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →
Wednesday February 19, 2025 10:30am - 10:55am PST
VIRTUAL ProductWorld Main Stage

11:30am PST

[Virtual] PRO Session: Moving Fast, Achieving Big: The Role of Customer Focus and a Great Team
Wednesday February 19, 2025 11:30am - 11:55am PST
Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.
Speakers
avatar for Gabriela Brant Alves

Gabriela Brant Alves

Senior Product Manager, Deel
Gabriela Brant is a Senior Product Manager with 5+ years of experience in Product Management. Currently working at Deel, where she has driven key innovations in global payroll and compliance solutions. With a strong technical background, have worked in API product management and as... Read More →
Wednesday February 19, 2025 11:30am - 11:55am PST
VIRTUAL ProductWorld Main Stage

2:00pm PST

[Virtual] PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth
Wednesday February 19, 2025 2:00pm - 2:25pm PST
Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design


Over the last few years,  Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.
Speakers
avatar for Jose Platero

Jose Platero

Director, Digital Product & Design, Air Canada
Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →
avatar for Ivana Ciric

Ivana Ciric

Director of Product, Practice, Thoughtworks
As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →
Wednesday February 19, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage

2:30pm PST

[Virtual] KEYNOTE (Product): Aldar -- From the USA to MENA: The Role of Culture in Shaping High-Performing Product Teams
Wednesday February 19, 2025 2:30pm - 2:55pm PST
Tony Pagliocco, Aldar, Senior Vice President of Product Management

In today’s fast-paced world of product development, technical expertise is only part of the equation for success. The real key to building high-performing teams lies in creating a strong, values-driven culture. In this session, Tony shares his journey from the USA to the Middle East, highlighting how building a culture centered around shared values has been the foundation of his teams' incredible success.

Drawing from over 20 years of experience in product management, Tony will discuss how culture shapes collaboration, accountability, and innovation. Through his leadership roles at global companies like Boeing, Hasbro, and now Aldar in the Middle East, Tony will illustrate how fostering a cohesive culture helped him navigate new markets and build winning product teams across borders.

Attendees will walk away with actionable insights on building and sustaining a values-driven culture that can empower teams to deliver exceptional results—no matter the challenges they face.
Speakers
avatar for Tony Pagliocco

Tony Pagliocco

Senior Vice President of Product Management, Aldar
With 20 years of expertise across product management, digital media, web engineering, and organizational leadership, Tony has led teams to enhance engineering processes, deliver high-quality digital products, manage global product roadmaps, and craft technical organizational strategies... Read More →
Wednesday February 19, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage

3:00pm PST

[Virtual] OPEN Session: Blend of PLM with Human Sciences
Wednesday February 19, 2025 3:00pm - 3:25pm PST
Rupa Bhagwat, Parker Hannifin, Product Manager, IoT and Smart & Connected Systems

Product Lifecycle Management through the lens of Behavioral Economics, Psychology, and Neuroscience. By weaving human sciences into PLM, we’re not just creating products—we’re crafting experiences that resonate and endure. It’s this approach that breathes life into our products and helps startups thrive rather than falter. 
Speakers
avatar for Rupa Bhagwat

Rupa Bhagwat

Product Manager, IoT and Smart & Connected Systems, Parker Hannifin
Experienced Growth Product Manager with a unique approach, leveraging psychology, behavioural economics, and neuroscience to design highly engaging products. I excel in applying the "build-measure-learn" feedback loop for rapid and efficient progress.
Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL Dev Innovation World

3:00pm PST

[Virtual] PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment
Wednesday February 19, 2025 3:00pm - 3:25pm PST
Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL ProductWorld Main Stage
 
Thursday, February 20
 

1:00pm PST

[Virtual] PRO Session: GenAI: A New Renaissance in Product Development
Thursday February 20, 2025 1:00pm - 1:25pm PST
Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance. 
Speakers
avatar for Emerson Taymor

Emerson Taymor

SVP, Design, InfoBeans
Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →
Thursday February 20, 2025 1:00pm - 1:25pm PST
ProductWorld Main Stage

1:30pm PST

[Virtual] PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing
Thursday February 20, 2025 1:30pm - 1:55pm PST
Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.
Speakers
avatar for Michael Mace

Michael Mace

UserTesting, VP Market Strategy
Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.
Thursday February 20, 2025 1:30pm - 1:55pm PST
VIRTUAL ProductWorld Main Stage
 

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