DeveloperWeek 2025

DeveloperWeek 2025

2:00pm PST

PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps

Tuesday February 11, 2025 2:00pm - 2:50pm PST

ProductWorld Main Stage

Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.

Speakers

Andrew Schall

UX Research Leader & Strategist, ServiceNow

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →

Tuesday February 11, 2025 2:00pm - 2:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

PRO WORKSHOP (ProductWorld): Building Bulletproof Products: Embracing AI Red Teaming

Tuesday February 11, 2025 3:00pm - 3:50pm PST

ProductWorld Main Stage

David Campbell, Scale AI, AI Risk Security Platform Lead

In this talk, we’ll trace the evolution of Red Teaming, from its traditional roots to the cutting-edge practice of AI Red Teaming, demonstrating how it’s shaping the future of Large Language Models (LLMs) and other AI technologies. Drawing from my experience leading the development and deployment of the largest generative red teaming platform to date, I’ll share compelling real-world examples and personal insights. We’ll dive into how adversarial red teaming strengthens AI systems across all layers—protecting platforms, businesses, and consumers alike. From securing external application interfaces to fortifying LLM guardrails and improving the internal security of AI algorithms, we’ll explore the critical role of adversarial strategies in safeguarding the evolving AI landscape.

Speakers

David Campbell

AI Risk Security Platform Lead, Scale, AI

David Campbell is a seasoned technology leader with nearly 20 years of experience in Silicon Valley's startup ecosystem, now spearheading Responsible AI initiatives at Scale AI. As the Lead AI Risk Engineer, David has been pivotal in developing a cutting-edge AI Red Teaming platform... Read More →

Tuesday February 11, 2025 3:00pm - 3:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

4:00pm PST

PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People

Tuesday February 11, 2025 4:00pm - 4:50pm PST

ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Tuesday February 11, 2025 4:00pm - 4:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

5:00pm PST

PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google

Tuesday February 11, 2025 5:00pm - 5:50pm PST

ProductWorld Main Stage

Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.

Speakers

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure

I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →

Tuesday February 11, 2025 5:00pm - 5:50pm PST
ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

10:00am PST

KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation

Wednesday February 12, 2025 10:00am - 10:25am PST

ProductWorld Main Stage

Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.

Speakers

Leslie Grandy

Lead Executive in Residence, the University of Washington

Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →

Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), OPEN Session
In-Person/Virtual In Person

11:00am PST

PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs

Wednesday February 12, 2025 11:00am - 11:25am PST

ProductWorld Main Stage

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management:

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Speakers

Mariya Breyter

Head of Product Management, Amazon

Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →

Wednesday February 12, 2025 11:00am - 11:25am PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

1:00pm PST

PRO Session: From Bold Ideas to Real Results: Crafting Achievable Roadmaps

Wednesday February 12, 2025 1:00pm - 1:50pm PST

ProductWorld Main Stage

Surbhi Gupta, Zoox, Product Leader
Shalini Dinesh, Walmart, Senior Product Manager
Nupur Jain, Google, Product Manager, Google Deepmind

In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.

Speakers

Surbhi Gupta

Product Leader, Zoox

Surbhi Gupta brings a unique blend of product mastery and mentorship to the stage. From launching impactful products at industry giants like Meta, Tesla, and Amazon's Zoox to guiding startups at Plug and Play, she's a force to be reckoned with. Her groundbreaking innovations have... Read More →

Shalini Dinesh

Senior Product Manager, Walmart

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →

Nupur Jain

Product Manager, Google Deepmind, Google

Nupur Jain is an accomplished product leader with over a decade of experience in driving innovation and launching AI-powered solutions at Google. As a Product Manager for Google Deepmind, she spearheads the development of cutting-edge extensions on the Gemini platform, integrating... Read More →

Wednesday February 12, 2025 1:00pm - 1:50pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment

Wednesday February 12, 2025 3:00pm - 3:25pm PST

ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 12, 2025 3:00pm - 3:25pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld)
In-Person/Virtual In Person

3:30pm PST

PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0

Wednesday February 12, 2025 3:30pm - 3:55pm PST

ProductWorld Main Stage

Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products.

Speakers

Amala Rangnekar

Product Manager, Workday Search

I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →

Wednesday February 12, 2025 3:30pm - 3:55pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

11:00am PST

KEYNOTE (Product): Kraftful -- Product in the Age of AI

Thursday February 13, 2025 11:00am - 11:25am PST

DeveloperWeek Main Stage

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Speakers

Yana Welinder

Founder & CEO, Kraftful

Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →

Thursday February 13, 2025 11:00am - 11:25am PST
DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

2:00pm PST

PRO Session: The Dynamic Landscape of Building Trust in Products

Thursday February 13, 2025 2:00pm - 2:25pm PST

ProductWorld Main Stage

Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

Speakers

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal

Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →

Thursday February 13, 2025 2:00pm - 2:25pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

2:30pm PST

PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy

Thursday February 13, 2025 2:30pm - 2:55pm PST

ProductWorld Main Stage

Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 13, 2025 2:30pm - 2:55pm PST
ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld)
In-Person/Virtual In Person

3:00pm PST

KEYNOTE (Product): Ammunition -- What’s Worth Designing in The First Place? How to Build Great Products by Becoming Design-Driven

Thursday February 13, 2025 3:00pm - 3:25pm PST

DeveloperWeek Main Stage

Robert Brunner, Ammunition, Founder & Partner

What sets a good design apart from a great one? The answer is an unwavering, almost religious commitment to doing it right. Reflecting on his 40-year career designing iconic products for Apple, Beats, and more, Robert will break down his unique design ideology and perspective and the key ideas and behaviors that result in building something truly great. He’ll share insights from working with high-profile tech founders and dive into how leaders can build a culture of faith and commitment in design needed to captivate customers and revolutionize your company's products.

Speakers

Robert Brunner

Founder & Partner, Ammunition

An early designer at Apple and Lead Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of industry experience. As the Director of Industrial Design at Apple, he built its pioneering internal corporate design organization, Apple IDg. After... Read More →

Thursday February 13, 2025 3:00pm - 3:25pm PST
DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences OPEN Session, ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual In Person

11:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps

Tuesday February 18, 2025 11:00am - 11:50am PST

VIRTUAL ProductWorld Main Stage

Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.

Speakers

Andrew Schall

UX Research Leader & Strategist, ServiceNow

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →

Tuesday February 18, 2025 11:00am - 11:50am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Virtual, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual Virtual

12:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Building Bulletproof Products: Embracing AI Red Teaming

Tuesday February 18, 2025 12:00pm - 12:50pm PST

VIRTUAL ProductWorld Main Stage

David Campbell, Scale AI, AI Risk Security Platform Lead

In this talk, we’ll trace the evolution of Red Teaming, from its traditional roots to the cutting-edge practice of AI Red Teaming, demonstrating how it’s shaping the future of Large Language Models (LLMs) and other AI technologies. Drawing from my experience leading the development and deployment of the largest generative red teaming platform to date, I’ll share compelling real-world examples and personal insights. We’ll dive into how adversarial red teaming strengthens AI systems across all layers—protecting platforms, businesses, and consumers alike. From securing external application interfaces to fortifying LLM guardrails and improving the internal security of AI algorithms, we’ll explore the critical role of adversarial strategies in safeguarding the evolving AI landscape.

Speakers

David Campbell

AI Risk Security Platform Lead, Scale, AI

David Campbell is a seasoned technology leader with nearly 20 years of experience in Silicon Valley's startup ecosystem, now spearheading Responsible AI initiatives at Scale AI. As the Lead AI Risk Engineer, David has been pivotal in developing a cutting-edge AI Red Teaming platform... Read More →

Tuesday February 18, 2025 12:00pm - 12:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google

Tuesday February 18, 2025 2:00pm - 2:50pm PST

VIRTUAL ProductWorld Main Stage

Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.

Speakers

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure

I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →

Tuesday February 18, 2025 2:00pm - 2:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

4:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People

Tuesday February 18, 2025 4:00pm - 4:50pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Tuesday February 18, 2025 4:00pm - 4:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

10:00am PST

[Virtual] KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation

Wednesday February 19, 2025 10:00am - 10:25am PST

VIRTUAL ProductWorld Main Stage

Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.

Speakers

Leslie Grandy

Lead Executive in Residence, the University of Washington

Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →

Wednesday February 19, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs

Wednesday February 19, 2025 11:00am - 11:25am PST

VIRTUAL ProductWorld Main Stage

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management:

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Speakers

Mariya Breyter

Head of Product Management, Amazon

Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →

Wednesday February 19, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

1:00pm PST

[Virtual] PRO Session: From Bold Ideas to Real Results: Crafting Achievable Roadmaps

Wednesday February 19, 2025 1:00pm - 1:50pm PST

VIRTUAL ProductWorld Main Stage

Surbhi Gupta, Zoox, Product Leader
Shalini Dinesh, Walmart, Senior Product Manager
Nupur Jain, Google, Product Manager, Google Deepmind

In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.

Speakers

Nupur Jain

Product Manager, Google Deepmind, Google

Nupur Jain is an accomplished product leader with over a decade of experience in driving innovation and launching AI-powered solutions at Google. As a Product Manager for Google Deepmind, she spearheads the development of cutting-edge extensions on the Gemini platform, integrating... Read More →

Shalini Dinesh

Senior Product Manager, Walmart

Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →

Surbhi Gupta

Product Leader, Zoox

Surbhi Gupta brings a unique blend of product mastery and mentorship to the stage. From launching impactful products at industry giants like Meta, Tesla, and Amazon's Zoox to guiding startups at Plug and Play, she's a force to be reckoned with. Her groundbreaking innovations have... Read More →

Wednesday February 19, 2025 1:00pm - 1:50pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

3:00pm PST

[Virtual] PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment

Wednesday February 19, 2025 3:00pm - 3:25pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

3:30pm PST

[Virtual] PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0

Wednesday February 19, 2025 3:30pm - 3:55pm PST

VIRTUAL ProductWorld Main Stage

Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products.

Speakers

Amala Rangnekar

Product Manager, Workday Search

I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →

Wednesday February 19, 2025 3:30pm - 3:55pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] KEYNOTE (Product): Kraftful -- Product in the Age of AI

Thursday February 20, 2025 11:00am - 11:25am PST

VIRTUAL DeveloperWeek Main Stage

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Speakers

Yana Welinder

Founder & CEO, Kraftful

Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →

Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO Session: The Dynamic Landscape of Building Trust in Products

Thursday February 20, 2025 2:00pm - 2:25pm PST

VIRTUAL ProductWorld Main Stage

Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

Speakers

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal

Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →

Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:30pm PST

[Virtual] PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy

Thursday February 20, 2025 2:30pm - 2:55pm PST

VIRTUAL ProductWorld Main Stage

Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 20, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual