DeveloperWeek 2025

Robert Clawson, Discover Financial Services, Agile and Product Dojo Coach)
Soumya Raju, Discover Financial Services, Senior Manager of Product

A safe space to practice dangerous things; this is the idea behind a dojo. Understand how Discovers Technology Academy has used immersive learning dojos on technology teams, with a specific focus on how they have accelerated our value delivery by dedicating the time to embrace product centricity head-on and emphasizing a generative organizational culture. Immersive learning dojos provide a unique environment for hands on learning, collaboration and skill development - enabling teams to slow down and take time to be thoughtful about their ways of working, products and technology. This session delves into the tactics employed and learned within the dojos that have empowered product owners to enhance their effectiveness and efficiency at delivering value, driving innovation, and empowering their technical counterparts. Attendees will gain insights into real word examples, lessons learned, and tangible strategies that can be applied to help assess their own organization and foster a culture of continuous improvement. 

Andrew Park, Edensoft Labs, Founder & CPO

Imagine if your engineering team could reduce your workload, take ownership of day-to-day development tasks, and free you to focus on strategy, vision, and delivering real value. That’s exactly what Product-Oriented Software Engineering (POSE) offers. Unlike approaches where a single software engineer takes on product responsibilities, POSE transforms all software engineers into Product Engineers who deeply understand both the product’s technical and strategic goals. This unique approach eliminates misalignment, streamlines your workload, and tackles one of the most pressing challenges for Product Managers: burnout.
 
As a Product Manager, you may find yourself buried under tactical responsibilities like writing user stories, maintaining backlogs, prioritizing tasks, resolving misalignments, and monitoring dependencies. POSE can help you shed these burdens. Many of these responsibilities either disappear altogether or are shifted to Product Engineers. Misalignment issues decrease significantly because Product Engineers internalize the product vision and align their work accordingly, reducing the need for constant oversight. Similarly, operational responsibilities like refining requirements, managing day-to-day execution, and providing Level-of-Effort (LOE) estimates are taken on by Product Engineers, freeing you to focus on the strategic aspects of your role.
 
Teresa Torres’ vision of the “Product Trio” (Product Manager, Designer, and Engineer) is a powerful framework for collaboration that ensures alignment and effective communication. POSE makes this vision highly attainable because a Product Engineer (designated as a Flex Engineer) has a #1 priority responsibility to be available for collaboration at a moment’s notice. While not exclusively dedicated to collaboration, this prioritization effectively mimics dedicated availability, enabling seamless support for product discovery, design discussions, LOE estimates, and execution planning. This minimizes delays, reduces friction, and allows the Product Trio to work together efficiently toward shared goals.
 
How POSE Can Help You as a Product Manager:
   •       Eliminates some responsibilities altogether: Misalignment issues, repetitive micromanagement, and redundant oversight diminish as Product Engineers fully align with the product vision and execute autonomously.
   •       Shifts operational responsibilities: Tasks like refining requirements, tracking progress, resolving technical dependencies, and providing LOE estimates move to Product Engineers, reducing your cognitive load.
   •       Frees time for strategy: With fewer tactical demands, you can focus on vision-setting, market analysis, and high-impact decision-making.
   •       Improves collaboration: A shared understanding of the product vision ensures smooth communication and alignment across teams.
 
This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE can help you, as a Product Manager, lead large, complex efforts with less friction, fewer misalignments, and greater success. It offers a clear path to reducing burnout and enhancing your focus on strategic leadership, enabling you to thrive in your role.
 
Join this session to learn how POSE can transform your role as a Product Manager by lightening your workload, amplifying your strategic impact, and giving you the space to thrive. Let’s unlock the full potential of your teams and deliver better products—together.
 

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization 

Robert Clawson, Discover Financial Services, Agile and Product Dojo Coach)
Soumya Raju, Discover Financial Services, Senior Manager of Product

A safe space to practice dangerous things; this is the idea behind a dojo. Understand how Discovers Technology Academy has used immersive learning dojos on technology teams, with a specific focus on how they have accelerated our value delivery by dedicating the time to embrace product centricity head-on and emphasizing a generative organizational culture. Immersive learning dojos provide a unique environment for hands on learning, collaboration and skill development - enabling teams to slow down and take time to be thoughtful about their ways of working, products and technology. This session delves into the tactics employed and learned within the dojos that have empowered product owners to enhance their effectiveness and efficiency at delivering value, driving innovation, and empowering their technical counterparts. Attendees will gain insights into real word examples, lessons learned, and tangible strategies that can be applied to help assess their own organization and foster a culture of continuous improvement. 

Andrew Park, Edensoft Labs, Founder & CPO

IImagine if your engineering team could reduce your workload, take ownership of day-to-day development tasks, and free you to focus on strategy, vision, and delivering real value. That’s exactly what Product-Oriented Software Engineering (POSE) offers. Unlike approaches where a single software engineer takes on product responsibilities, POSE transforms all software engineers into Product Engineers who deeply understand both the product’s technical and strategic goals. This unique approach eliminates misalignment, streamlines your workload, and tackles one of the most pressing challenges for Product Managers: burnout.
 
As a Product Manager, you may find yourself buried under tactical responsibilities like writing user stories, maintaining backlogs, prioritizing tasks, resolving misalignments, and monitoring dependencies. POSE can help you shed these burdens. Many of these responsibilities either disappear altogether or are shifted to Product Engineers. Misalignment issues decrease significantly because Product Engineers internalize the product vision and align their work accordingly, reducing the need for constant oversight. Similarly, operational responsibilities like refining requirements, managing day-to-day execution, and providing Level-of-Effort (LOE) estimates are taken on by Product Engineers, freeing you to focus on the strategic aspects of your role.
 
Teresa Torres’ vision of the “Product Trio” (Product Manager, Designer, and Engineer) is a powerful framework for collaboration that ensures alignment and effective communication. POSE makes this vision highly attainable because a Product Engineer (designated as a Flex Engineer) has a #1 priority responsibility to be available for collaboration at a moment’s notice. While not exclusively dedicated to collaboration, this prioritization effectively mimics dedicated availability, enabling seamless support for product discovery, design discussions, LOE estimates, and execution planning. This minimizes delays, reduces friction, and allows the Product Trio to work together efficiently toward shared goals.
 
How POSE Can Help You as a Product Manager:
   •       Eliminates some responsibilities altogether: Misalignment issues, repetitive micromanagement, and redundant oversight diminish as Product Engineers fully align with the product vision and execute autonomously.
   •       Shifts operational responsibilities: Tasks like refining requirements, tracking progress, resolving technical dependencies, and providing LOE estimates move to Product Engineers, reducing your cognitive load.
   •       Frees time for strategy: With fewer tactical demands, you can focus on vision-setting, market analysis, and high-impact decision-making.
   •       Improves collaboration: A shared understanding of the product vision ensures smooth communication and alignment across teams.
 
This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE can help you, as a Product Manager, lead large, complex efforts with less friction, fewer misalignments, and greater success. It offers a clear path to reducing burnout and enhancing your focus on strategic leadership, enabling you to thrive in your role.
 
Join this session to learn how POSE can transform your role as a Product Manager by lightening your workload, amplifying your strategic impact, and giving you the space to thrive. Let’s unlock the full potential of your teams and deliver better products—together.
 

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization 

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Lakshmi Sowjanya Uppala, Amazon, Senior Technical Program Manager

Have you ever had to come up with a product strategy for an area which is already functioning well, critical to business/your organization and involves tools/services used by different stakeholders who are all measuring successfully? If yes, this session is for you.

I will share my personal experience of building a product strategy and roadmap impacting billions of transactions done and products sold on Amazon, involving multiple stakeholder teams with conflicting success metrics by starting from users, jobs to be done and product value curves. This is practical for large- and small-scale products equally and enables creation of multi-year product roadmaps with incremental wins to users and business value.