DeveloperWeek 2025

Stand out from the crowd. Update your headshot or snap a group picture. Get your digital photo instantly!
Wednesday, Feb 12 – 9:00 AM – 6:00 PM
Thursday, Feb 13 – 9:00 AM – 4:00 PM
Expo Hall

https://www.developerweek.com/expo/challenge/
Complete the DeveloperWeek 2025 Expo Challenge to earn cool DeveloperWeek 2025 Swag!

Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.

Complete specific tasks at DeveloperWeek 2025 to earn "Dev Cash" to redeem for DeveloperWeek 2025 Prizes!
https://www.developerweek.com/dev-challenge/

Nabil Bukhari, Extreme Networks, Chief Product & Technology Officer, EVP, GM Subscription Business

In the race to adopt AI, even experienced business leaders can find themselves focusing too much on the technology itself, leading to less-than-optimal results. AI isn’t just about algorithms, machine learning, and large language models - it’s about the meaningful impact it can deliver when applied strategically. Nabil Bukhari, CTO and GM of subscriptions at Extreme Networks, the world’s fastest growing cloud networking company, offers a fresh perspective on AI strategy—one that prioritizes real outcomes over flashy applications.

In this session, Nabil will present the ARC Framework, a proven approach that guides organizations (A)ccelerating existing processes, (R)eplacing outdated systems, and (C)reating valuable new experiences, all to ensure AI investments drive measurable business impact.

This framework took shape during the development of Extreme Platform One, one of Extreme’s most ambitious projects to date. In a world where 80% of AI projects fail, Extreme Platform One stands out for simplifying complex network management and delivering tangible value to organizations of all sizes. The ARC Framework highlights that AI itself is not the innovation - it’s how we apply it strategically to create meaningful outcomes. Learn actionable strategies to avoid common pitfalls, like chasing hype or low-impact use cases, and harness AI’s true potential to drive transformation in your business.

This is a must-attend for anyone looking to integrate AI in a way that optimizes AI investments, complements their organization’s culture, solves actual business challenges, and positions them for lasting impact. Join us to explore how you can lead AI-driven change with purpose and impact.

 

Jen McVicker, Atlassian, Senior Enterprise Technical Architect

You've heard of NLP. You've heard of GenAI. You may know about Predictive AI. But have you heard about Agentic AI?

Agentic AI refers to AI systems designed to operate as independent entities, capable of observing and interacting with their environment to achieve specific goals. Prepare to be amazed as this session unveils the extraordinary capabilities of AI agents, transforming your understanding of what's possible!

Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more. 

Ofer Mendelevitch, Vectara, Developer Relations

Retrieval-Augmented Generation (RAG) has emerged as a leading approach for creating ChatGPT-like applications tailored to custom or private datasets. In this workshop, developers and builders will learn what RAG is, the key components of a RAG stack, and understand some of the challenges involved in building RAG and chatbot applications at enterprise scale. Participants will learn how to use Vectara's RAG-as-a-service API to build a working chatbot for their own use-case including both front end and backend. We will finish with an open Q&A session about RAG addressing participants questions. 

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management: 

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.

YK Sugi, Sourcegraph, Senior AI Developer Advocate

This presentation details the development of an experimental software engineering agent designed to answer complex questions about codebases. The core innovation lies in a graph-based approach where the agent iteratively gathers contextual information, using self-reflection to assess its confidence in answering the query. By treating accumulated context as a set and employing a greedy best-first search guided by confidence scores, the system aims to efficiently navigate the codebase and provide accurate answers. Initial findings are promising, with future benchmarks on real-world software engineering challenges planned to further validate its capabilities.  

Surbhi Gupta, Meta, Senior Product Manager
Shalini Dinesh, Walmart, Senior Product Manager
Nupur Jain, Google, Product Manager, Google Deepmind
Shilpa Vir, Coupang, Group Product Manager

In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.

Awais Bajwa, Bank of America, Head of Data & AI Banking

- Why does it matter: Financial Services is one of the largest addressable vertical markets for gen AI
- Emerging use cases: customer engagement, knowledge discovery, coding, content marketing
- The Gen AI infrastructure stack & integration with legacy IT systems
- Key challenges to adoption: data privacy, security, bias, hallucinations, regulatory compliance.
- Responsible AI: Establishing governance framework, ethical guardrails and controls

Jeremy Meiss, DevEx Institute, Developer Experience & Community Leader

Is your team struggling with bugs, inefficient tools, and demoralizing processes? Do you often hear them expressing their frustration with the deployment process and the codebase? Don't worry, this talk is your ticket to transforming your organization's Developer Experience (DevEx) from a disaster zone to a developer utopia.

We'll delve into the what, why, and how of DevEx, exploring practical strategies that will empower you to make your developers' lives easier and more productive. We'll cover everything from tooling and automation to fostering a culture of collaboration and feedback. By the end of this talk, you'll be equipped with the knowledge and practical tips to become a DevEx champion in your organization.

Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design

Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.

Tony Holdstock-Brown, Inngest, CEO & Co-founder

AI poses unique challenges for developers, from unpredictable compounding inference responses to varying response times to rapid iteration. In this 25-minute talk, Inngest CEO Tony Holdstock-Brown will explore how to develop and deploy reliable, flexible, and scalable AI-driven applications using "agentic workflows". Learn how to simplify complex AI workflows by autonomously managing state, scale, and queuing via step functions. Walk away with insights on customizing workflows to handle AI's unpredictability, unlocking new possibilities for AI development at scale. 

Andrew Park, Edensoft Labs, Founder & CPO

Imagine if your engineering team could reduce your workload, take ownership of day-to-day development tasks, and free you to focus on strategy, vision, and delivering real value. That’s exactly what Product-Oriented Software Engineering (POSE) offers. Unlike approaches where a single software engineer takes on product responsibilities, POSE transforms all software engineers into Product Engineers who deeply understand both the product’s technical and strategic goals. This unique approach eliminates misalignment, streamlines your workload, and tackles one of the most pressing challenges for Product Managers: burnout.
 
As a Product Manager, you may find yourself buried under tactical responsibilities like writing user stories, maintaining backlogs, prioritizing tasks, resolving misalignments, and monitoring dependencies. POSE can help you shed these burdens. Many of these responsibilities either disappear altogether or are shifted to Product Engineers. Misalignment issues decrease significantly because Product Engineers internalize the product vision and align their work accordingly, reducing the need for constant oversight. Similarly, operational responsibilities like refining requirements, managing day-to-day execution, and providing Level-of-Effort (LOE) estimates are taken on by Product Engineers, freeing you to focus on the strategic aspects of your role.
 
Teresa Torres’ vision of the “Product Trio” (Product Manager, Designer, and Engineer) is a powerful framework for collaboration that ensures alignment and effective communication. POSE makes this vision highly attainable because a Product Engineer (designated as a Flex Engineer) has a #1 priority responsibility to be available for collaboration at a moment’s notice. While not exclusively dedicated to collaboration, this prioritization effectively mimics dedicated availability, enabling seamless support for product discovery, design discussions, LOE estimates, and execution planning. This minimizes delays, reduces friction, and allows the Product Trio to work together efficiently toward shared goals.
 
How POSE Can Help You as a Product Manager:
   •       Eliminates some responsibilities altogether: Misalignment issues, repetitive micromanagement, and redundant oversight diminish as Product Engineers fully align with the product vision and execute autonomously.
   •       Shifts operational responsibilities: Tasks like refining requirements, tracking progress, resolving technical dependencies, and providing LOE estimates move to Product Engineers, reducing your cognitive load.
   •       Frees time for strategy: With fewer tactical demands, you can focus on vision-setting, market analysis, and high-impact decision-making.
   •       Improves collaboration: A shared understanding of the product vision ensures smooth communication and alignment across teams.
 
This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE can help you, as a Product Manager, lead large, complex efforts with less friction, fewer misalignments, and greater success. It offers a clear path to reducing burnout and enhancing your focus on strategic leadership, enabling you to thrive in your role.
 
Join this session to learn how POSE can transform your role as a Product Manager by lightening your workload, amplifying your strategic impact, and giving you the space to thrive. Let’s unlock the full potential of your teams and deliver better products—together.
 

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Yishai Beeri, LinearB, CTO

Generative AI has taken the world by storm since its general availability to the public in early 2023. Going from novel technology to commodity in months, this disruptive technology quickly found applications in the software development world - and many engineering organizations are trying to capitalize on the disruptive technology.

Nearly every engineering organization has adopted, or is thinking about adopting GenAI as a tool for developers. It has become wildly popular for everything from generating code, to writing and deploying tests, pull request reviews, experimentation and PoCs and much more. But who checks the machines?

In this talk I'll dive into the actual measurable outcomes - positive and negative - of adopting GenAI in engineering organizations. While engineering leaders rapidly jumped on the GenAI bandwagon, many are still struggling to quantify its value, not to mention manage its risks. This talk will discuss how and what to measure to understand adoption, quantify benefits and control risks in your initiative to leverage AI in your engineering organization. Join us to learn about the specific metrics you should be monitoring to ensure maximizing ROI on your GenAI engineering org initiatives.

Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products. 

Join us for the DeveloperWeek 2025 Expo Block Party!

The Expo Block Party gives registrants the chance to visit participating DeveloperWeek exhibitors, while enjoying free drinks & food.

Additionally, participants are encouraged to play our Expo Challenge & "Dev Cash" Game, where visiting exhibitors during the show will allow you to win great swag!

Dev AfterHours @ DeveloperWeek 2025! Powered By Fingerprint!

After the Expo Block Party -- come and network with other attendees!
Food & Beverages available for purchase.
Don't forget your badge!

Arcade Lounge
Chill in the lounge & try your hand at Pac-Man & other retro games!

Add your stamp to the DeveloperWeek Community Board – doodle away, share an idea or ask a question.
Location: Expo Hall

Stand out from the crowd. Update your headshot or snap a group picture. Get your digital photo instantly!
Wednesday, Feb 12 – 9:00 AM – 6:00 PM
Thursday, Feb 13 – 9:00 AM – 4:00 PM
Expo Hall

https://www.developerweek.com/expo/challenge/
Complete the DeveloperWeek 2025 Expo Challenge to earn cool DeveloperWeek 2025 Swag!

Games Lounge
Play a game or two as you wait for the next session to begin!

9:30am PST

9:30am PST

10:00am PST

10:00am PST

10:30am PST

10:30am PST

11:00am PST

11:00am PST

1:00pm PST

1:00pm PST

1:30pm PST

1:30pm PST

2:00pm PST

2:00pm PST

2:30pm PST

2:30pm PST

3:00pm PST

12:00pm PST

9:30am PST

10:00am PST

10:00am PST

10:30am PST

10:30am PST

11:00am PST

11:00am PST

11:30am PST

1:00pm PST

1:00pm PST

1:30pm PST

2:00pm PST

2:30pm PST

2:30pm PST

3:00pm PST

3:30pm PST

9:30am PST

9:30am PST

10:00am PST

10:00am PST

10:30am PST

10:30am PST

11:00am PST

11:00am PST

1:00pm PST

1:00pm PST

1:30pm PST

1:30pm PST

2:00pm PST

2:00pm PST

2:30pm PST