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PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy
Thursday February 13, 2025 2:30pm - 2:55pm PST
ProductWorld Main Stage
Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products. 
Speakers
avatar for Ajit Ghuman

Ajit Ghuman

CEO, Monetizely
Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →
Thursday February 13, 2025 2:30pm - 2:55pm PST
ProductWorld Main Stage
  ProductWorld

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