Name: [Virtual] PRO Session: The Growth Wheel: How Value Reports Transformed Customer Retention
Start: 2025-02-20T10:00:00-0800
End: 2025-02-20T10:25:00-0800

Thursday February 20, 2025 10:00am - 10:25am PST

VIRTUAL ProductWorld Main Stage

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 20, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

DeveloperWeek 2025

Benji Azaria

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