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PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0
Wednesday February 12, 2025 3:30pm - 3:55pm PST
ProductWorld Main Stage
Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products. 
Speakers
avatar for Amala Rangnekar

Amala Rangnekar

Product Manager, Workday Search
I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →
Wednesday February 12, 2025 3:30pm - 3:55pm PST
ProductWorld Main Stage
  ProductWorld

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