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PRO Session (ProductWorld): Product Discovery: The Science Behind Qualitative Research
Wednesday February 12, 2025 10:30am - 10:55am PST
ProductWorld Main Stage
Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more. 
Speakers
avatar for Timoté Geimer

Timoté Geimer

CEO, dualoop
Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →
Wednesday February 12, 2025 10:30am - 10:55am PST
ProductWorld Main Stage
  ProductWorld

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