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KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation
Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld MAIN STAGE
Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.
Speakers
avatar for Leslie Grandy

Leslie Grandy

Lead Executive in Residence, the University of Washington
Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →
Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld MAIN STAGE
  5. KEYNOTES & FEATURED
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