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[Virtual] PRO Session (ProductWorld): Building an Evidence-Based Culture for Strategic Product Development
Wednesday February 19, 2025 9:30am - 9:55am PST
VIRTUAL ProductWorld Main Stage
Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.
Speakers
avatar for Connor Joyce

Connor Joyce

Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →
Wednesday February 19, 2025 9:30am - 9:55am PST
VIRTUAL ProductWorld Main Stage
  ProductWorld

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