DeveloperWeek 2025: Full Schedule

arrow_back View All Dates

10:00am PST

[Virtual] PRO Session: The Growth Wheel: How Value Reports Transformed Customer Retention

Thursday February 20, 2025 10:00am - 10:25am PST

Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization

Speakers

Benji Azaria

VP Data, Cloudinary

VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven

Thursday February 20, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

10:30am PST

[Virtual] PRO Session: How to Use AI to Unlock Ideal Enterprise Customer Experience

Thursday February 20, 2025 10:30am - 10:55am PST

VIRTUAL ProductWorld Main Stage

Mahesh Chayel, Meta, Product Management Lead

Product managers face numerous challenges in delivering a seamless customer experience for enterprises, including managing complex product portfolios, personalizing experiences at scale, maintaining consistency across channels, and proactively resolving issues. They struggle with efficient knowledge management, handling high volumes of inquiries, understanding customer sentiment, and reducing churn. To address these challenges, enterprises must streamline onboarding processes, provide multilingual support, and strike a balance between automation and human touch. Continuous improvement is also crucial to meet evolving customer needs.

In this session, I will share how by leveraging AI technologies, PMs can enhance their customer experience, leading to increased satisfaction, loyalty, and business growth.

Speakers

Mahesh Chayel

Product Management Lead, Meta

Mahesh Chayel is a distinguished product leader and AI innovator with a remarkable track record of scaling AI-powered B2B products across multiple industries. As the current Product Management Lead at Meta, Mahesh spearheads the development of AI-driven Creative Automation, a multi-billion... Read More →

Thursday February 20, 2025 10:30am - 10:55am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] KEYNOTE (Product): Kraftful -- Product in the Age of AI

Thursday February 20, 2025 11:00am - 11:25am PST

VIRTUAL DeveloperWeek Main Stage

Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.

Speakers

Yana Welinder

Founder & CEO, Kraftful

Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →

Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL DeveloperWeek Main Stage

5. KEYNOTES & FEATURED

Session Type OPEN Session
Conferences ProductWorld, Product Management Tools & Software (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO Session: Digesting Monsters: 5 Traps of Large Features and How to Avoid Them

Thursday February 20, 2025 11:00am - 11:25am PST

VIRTUAL ProductWorld Main Stage

Shay Mandel, Next Insurance, Product Architect

Large features that stretch over 6 or more can quickly become monstrous undertakings, filled with hidden traps that can derail even the most experienced product managers. From dealing with overlapping initiatives and shifting company strategies to navigating the rapid rise of new technologies like AI, these projects are fraught with complexities. Add in the challenges of managing team dynamics, preventing feature creep, and keeping executive buy-in, and the path forward can seem daunting.

In this session, we’ll share case studies that break down the five biggest traps that long-term features can present and provide you with practical strategies to avoid them. Discover how to keep your team focused, safeguard your feature’s scope, and secure ongoing executive support. We’ll also explore how leveraging Scrum can help you manage these complexities, ensuring your project stays on track.

Attend this session to gain actionable insights and tools to turn long-term challenges into opportunities for success, making you a more effective and resilient product manager.

Speakers

Shay Mandel

Product Architect, Next Insurance

I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being... Read More →

Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual
In-Person/Virtual Virtual

1:00pm PST

[Virtual] PRO Session: GenAI: A New Renaissance in Product Development

Thursday February 20, 2025 1:00pm - 1:25pm PST

ProductWorld Main Stage

Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance.

Speakers

Emerson Taymor

SVP, Design, InfoBeans

Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →

Thursday February 20, 2025 1:00pm - 1:25pm PST
ProductWorld Main Stage

ProductWorld

Tracks & Topics Gen AI / LLMs
Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

1:30pm PST

[Virtual] PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing

Thursday February 20, 2025 1:30pm - 1:55pm PST

VIRTUAL ProductWorld Main Stage

Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.

Speakers

Michael Mace

UserTesting, VP Market Strategy

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.

Thursday February 20, 2025 1:30pm - 1:55pm PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] OPEN Session: How to Ensure Your AI Investments Pack the Most Punch

Thursday February 20, 2025 2:00pm - 2:25pm PST

VIRTUAL AI DevWorld OPEN Stage

James Evans, Amplitude, Director of Product Management

The past two years have been spent exploring AI’s capabilities. Now, businesses are looking to make AI investments that actually drive value by giving customers what they want, how and when they want it. Tying AI to business outcomes will be critical in 2025. At the end of the day, AI is just software. It can be incredibly powerful, but it is only valuable if it solves a customer problem. In this session, Francois James will discuss how innovators can use the right data, the right tools, and the right strategies to know exactly the AI tools to build or invest in to drive bigger business KPIs.

Speakers

James Evans

Director of Product Management, Amplitude

Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL AI DevWorld OPEN Stage

ProductWorld

Session Type OPEN Session
Conferences ProductWorld, AI DevWorld, OPEN Session, Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO Session: The Dynamic Landscape of Building Trust in Products

Thursday February 20, 2025 2:00pm - 2:25pm PST

VIRTUAL ProductWorld Main Stage

Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

Speakers

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal

Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →

Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:30pm PST

[Virtual] PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy

Thursday February 20, 2025 2:30pm - 2:55pm PST

VIRTUAL ProductWorld Main Stage

Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.

Speakers

Ajit Ghuman

CEO, Monetizely

Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →

Thursday February 20, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual