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Thursday, February 20
 

10:00am PST

[Virtual Exclusive] OPEN Session: Is UX the Secret Weapon to Making Your B2B AI or SAAS Analytics Product Indispensable?
Thursday February 20, 2025 10:00am - 10:25am PST
Brian T. O'Neill, Designing for Analytics, Founder

One day, your CEO called a meeting, and said the company’s strategy was changing to “AI.” “We gotta have AI to maintain our market position or differentiate.” They don’t know how or what they want to do exactly, and nor does anyone else. You roll your eyes and play the “solution in search of a problem” track in your head, because it would probably fall on deaf ears anyways.

The thing is, GenAI, ML and AI in general are not going away, and the data science and engineering teams are likely heads down building your data infrastructure. Your execs see a massive technology change on the horizon, and they want to lead—not follow. Your UX team is supposed to get involved somehow “to make sure it’s easy to use,” but the mandates are broad and vague; what is a product leader supposed to do? Slap that textarea box on your GUI so you have “GenAI”? Write some prompt guides?

This session is for senior product and UX leaders who are tasked with a mandate to deal with AI in an environment where there is no clear strategy as to whether AI is the right solution, and there is a lot of ambiguity. You’ll leave with some useful context to approach discussions with your senior colleagues, and some ideas for getting on board with a train that is not going to stop.
Speakers
avatar for Brian T. O'Neill

Brian T. O'Neill

Founder, Designing for Analytics
Brian T. O'Neill is a designer, advisor, and founder of Designing for Analytics, an independent consultancy which helps B2B AI & SAAS analytics companies unlock hidden value through UX design. For over 20 years, he has worked with companies like DellEMC, Tripadvisor, Fidelity, JP... Read More →
Thursday February 20, 2025 10:00am - 10:25am PST
CloudNative World Stage

10:00am PST

[Virtual] PRO Session: The Growth Wheel: How Value Reports Transformed Customer Retention
Thursday February 20, 2025 10:00am - 10:25am PST
Benji Azaria, Cloudinary, VP Data

Most of our customers do not know how to quantify the time and money we save them, as they don't analyze data or calculate the value we provide. This lack of understanding makes it challenging to renew licenses or secure repeat purchases. If customers understood the exact savings, their satisfaction would increase, leading to internal marketing and higher consumption. Despite having extensive data on customer actions, we've primarily used it internally. Our customers are eager to understand how they compare to competitors, their effective use of our services, and potential growth areas. Providing this information will help them articulate our value and calculate ROI, making license renewals easier. In my presentation, I will detail our process, share industry examples, and highlight the impact on customers and our organization 
Speakers
avatar for Benji Azaria

Benji Azaria

VP Data, Cloudinary
VP Data @Cloudinary, joined in 2018 and established the Data infrastructure and culture at Cloudinary.Before that worked in a leading gaming company, and before that owned a consultancy and drove tens of enterprise companies to become data-driven
Thursday February 20, 2025 10:00am - 10:25am PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

10:30am PST

[Virtual Exclusive] OPEN Session: Bridging Minds and Machines: Understanding Human Mental Models in UX and AI
Thursday February 20, 2025 10:30am - 10:55am PST
Bhrunali Gokhe, Accenture, UX Researcher

This presentation will delve into the concept of mental models—how users perceive and interact with systems—and their significance in UX design. We will discuss how AI can assist in identifying, analyzing, and adapting to these mental models, ultimately leading to more intuitive digital products. 
Speakers
avatar for Bhrunali Gokhe

Bhrunali Gokhe

UX Researcher, Accenture
 I am a Hybrid Designer with hands-on experience in numerous areas of the design craft, including ethnographicresearch, user journey development, Design Thinking, Interaction Design, Visual communication and branding. I createemotionally intelligent, harmonious experiences through... Read More →
Thursday February 20, 2025 10:30am - 10:55am PST
VIRTUAL Dev Innovation World https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

10:30am PST

[Virtual] PRO Session: Leveraging Gen AI for Enterprise Success: A Product Manager’s Guide
Thursday February 20, 2025 10:30am - 10:55am PST
Mahesh Chayel, Meta, Product Management Lead
Anoop Singh Saini, Walmart, Product Leader

Product managers face numerous challenges in delivering a seamless customer experience for enterprises, including managing complex product portfolios, personalizing experiences at scale, maintaining consistency across channels, and proactively resolving issues. They struggle with efficient knowledge management, handling high volumes of inquiries, understanding customer sentiment, and reducing churn. To address these challenges, enterprises must streamline onboarding processes, provide multilingual support, and strike a balance between automation and human touch. Continuous improvement is also crucial to meet evolving customer needs.

In this session, I will share how by leveraging AI technologies, PMs can enhance their customer experience, leading to increased satisfaction, loyalty, and business growth.
Speakers
avatar for Mahesh Chayel

Mahesh Chayel

Product Management Lead, Meta
Mahesh Chayel is a distinguished product leader and AI innovator with a remarkable track record of scaling AI-powered B2B products across multiple industries. As the current Product Management Lead at Meta, Mahesh spearheads the development of AI-driven Creative Automation, a multi-billion... Read More →
Thursday February 20, 2025 10:30am - 10:55am PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

11:00am PST

[Virtual] KEYNOTE (Product): Kraftful -- Product in the Age of AI
Thursday February 20, 2025 11:00am - 11:25am PST
Yana Welinder, Kraftful, Founder & CEO

Ever wondered how cutting-edge product teams use AI to supercharge their efficiency and decision-making? Join Yana Welinder as she explores this topic, drawing on her experience with Kraftful — the fastest-growing AI solution for product teams. In just a year, Kraftful has been adopted by over 50,000 teams to analyze vast amounts of user feedback, conduct AI-driven user interviews, and rapidly create exceptional PRDs and user stories based on those insights.
Speakers
avatar for Yana Welinder

Yana Welinder

Founder & CEO, Kraftful
Yana Welinder is the CEO and founder of Kraftful, an AI assistant that helps 50,000 product teams build better products by listening to users at scale. Kraftful has been named the 2024 Most Innovative Company by Fast Company, has won multiple product awards, and is backed by Y Combinator... Read More →
Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL DeveloperWeek MAIN STAGE https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

11:00am PST

[Virtual] PRO Session: Digesting Monsters: 5 Traps of Large Features and How to Avoid Them
Thursday February 20, 2025 11:00am - 11:25am PST
Shay Mandel, Next Insurance, Product Architect

Large features that stretch over 6 or more can quickly become monstrous undertakings, filled with hidden traps that can derail even the most experienced product managers. From dealing with overlapping initiatives and shifting company strategies to navigating the rapid rise of new technologies like AI, these projects are fraught with complexities. Add in the challenges of managing team dynamics, preventing feature creep, and keeping executive buy-in, and the path forward can seem daunting.

In this session, we’ll share case studies that break down the five biggest traps that long-term features can present and provide you with practical strategies to avoid them. Discover how to keep your team focused, safeguard your feature’s scope, and secure ongoing executive support. We’ll also explore how leveraging Scrum can help you manage these complexities, ensuring your project stays on track.

Attend this session to gain actionable insights and tools to turn long-term challenges into opportunities for success, making you a more effective and resilient product manager.
Speakers
avatar for Shay Mandel

Shay Mandel

Product Architect, Next Insurance
I've been programming since I was 8 years old, and since then I'm passionate about building software. I've been a developer / manager / product manager / architect / CEO (not in this order), in startups, medium sized companies and corporations (Microsoft, HP, VMWare, Sears). Being... Read More →
Thursday February 20, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

12:00pm PST

[Virtual Exclusive] OPEN Session: Product Value Curves | A Practical Approach to Building Effective Product Strategy
Thursday February 20, 2025 12:00pm - 12:50pm PST
Lakshmi Sowjanya Uppala, Amazon, Senior Technical Program Manager

Have you ever had to come up with a product strategy for an area which is already functioning well, critical to business/your organization and involves tools/services used by different stakeholders who are all measuring successfully? If yes, this session is for you.

I will share my personal experience of building a product strategy and roadmap impacting billions of transactions done and products sold on Amazon, involving multiple stakeholder teams with conflicting success metrics by starting from users, jobs to be done and product value curves. This is practical for large- and small-scale products equally and enables creation of multi-year product roadmaps with incremental wins to users and business value.
Speakers
avatar for Lakshmi Sowjanya Uppala

Lakshmi Sowjanya Uppala

Senior Technical Program Manager, Amazon
Lakshmi Sowjanya is a Senior Technical Program Manager in Amazon. She is a product and program management professional with over 12 years of experience across multiple Fortune 500 companies spanning multiple industries.Over the last 7 years, she led the launch of a multi-device OTT... Read More →
Thursday February 20, 2025 12:00pm - 12:50pm PST
VIRTUAL Frontend World https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

12:30pm PST

[Virtual Exclusive] PRO Session: Bottom-Up Transformation: Changing Company Culture One Team at a Time
Thursday February 20, 2025 12:30pm - 12:55pm PST
Jim Morris, Product Discovery Group, Founder

Under stress, company leaders often revert to a “command and control” culture. Product teams and their leaders can change this trajectory by using quantitative and qualitative data to earn trust, speak truth to power and win over stakeholders. Learn how an iterative, bottoms-up transformation can deliver positive results sooner without the risk incurred with big bang reorgs and changes. 
Speakers
avatar for Jim Morris

Jim Morris

Founder, Product Discovery Group
Jim is a coach for Product Management leaders and teams in early stage startups, tech companies and Fortune 100 corporations.Previously, Jim was an engineer, product manager and leader at startups where he developed raw ideas into successful products several times. He co-founded PowerReviews... Read More →
Thursday February 20, 2025 12:30pm - 12:55pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception
  ProductWorld

1:00pm PST

[Virtual] PRO Session: GenAI: A New Renaissance in Product Development
Thursday February 20, 2025 1:00pm - 1:25pm PST
Emerson Taymor, InfoBeans, SVP, Design

Drawing inspiration from the Renaissance, a time of explosive cultural and economic growth, we explore how GenAI is poised to revolutionize product development. I’ll explore its groundbreaking impact on global collaboration, user research, and product development process. I will also highlight potential caveats and pitfalls. This talk promises an action-packed look at GenAI's role in shaping a new era of human-centric and economically impactful product development, ensuring you're equipped to experiment in this modern renaissance. 
Speakers
avatar for Emerson Taymor

Emerson Taymor

SVP, Design, InfoBeans
Emerson Taymor is a serial entrepreneur, investor, and currently the SVP of Design at InfoBeans as well as the creator of multiple hospitality brands in New York City. He co-founded the digital product studio, Philosophie, where he worked with enterprise executives and startup founders... Read More →
Thursday February 20, 2025 1:00pm - 1:25pm PST
ProductWorld MAIN STAGE

1:30pm PST

[Virtual] PRO Session: Beyond Failing Fast: How to Use Fast Feedback to Learn Without Failing
Thursday February 20, 2025 1:30pm - 1:55pm PST
Michael Mace, UserTesting, VP Market Strategy

The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.

We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.

But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.

In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.
Speakers
avatar for Michael Mace

Michael Mace

UserTesting, VP Market Strategy
Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.
Thursday February 20, 2025 1:30pm - 1:55pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

2:00pm PST

[Virtual] OPEN Session: How to Ensure Your AI Investments Pack the Most Punch
Thursday February 20, 2025 2:00pm - 2:25pm PST
James Evans, Amplitude, Director of Product Management

The past two years have been spent exploring AI’s capabilities. Now, businesses are looking to make AI investments that actually drive value by giving customers what they want, how and when they want it. Tying AI to business outcomes will be critical in 2025. At the end of the day, AI is just software. It can be incredibly powerful, but it is only valuable if it solves a customer problem. In this session, Francois James will discuss how innovators can use the right data, the right tools, and the right strategies to know exactly the AI tools to build or invest in to drive bigger business KPIs.
Speakers
avatar for James Evans

James Evans

Director of Product Management, Amplitude
Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL AI DevWorld Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

2:00pm PST

[Virtual] PRO Session: The Dynamic Landscape of Building Trust in Products
Thursday February 20, 2025 2:00pm - 2:25pm PST
Sam Bradley, PayPal, Director of Product Management, Offers & Rewards

A talk on how to approach building and measuring trust in products that product managers lead. The talk will review several examples around a framework of measuring trust. I will also review the impact of AI on trust with customers and how that will continue to evolve as the technology becomes more mainstream

 
Speakers
avatar for Sam Bradley

Sam Bradley

Director of Product Management, Offers & Rewards, PayPal
Sam is passionate about solving customer problems through storytelling and empowering product managers to build scalable products. He is currently a Director of Product Management at PayPal, and leads Offers & Rewards product teams, after previously leading peer-to-peer payments... Read More →
Thursday February 20, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

2:30pm PST

[Virtual] PRO Session: A 5-step Method To Nail Your SaaS Pricing Strategy
Thursday February 20, 2025 2:30pm - 2:55pm PST
Ajit Ghuman, Monetizely, CEO

Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products. 
Speakers
avatar for Ajit Ghuman

Ajit Ghuman

CEO, Monetizely
Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →
Thursday February 20, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception
 

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