DeveloperWeek 2025: Full Schedule

arrow_back View All Dates

11:00am PST

[Virtual] OPEN Session (DeveloperWeek): DevEx Isn't Just for Developers

Wednesday February 19, 2025 11:00am - 11:25am PST

Benjie De Groot, Shipyard, Co Founder

Empowering developers starts with enabling all the internal stake holders frictionless access to WIP features. We will discuss how shortening the internal feedback loop is a key critical aspect of DX. One of the largest contributors to overall efficiency, time to market, and innovation cycles is waiting on product, QA, customer success and C-Suite feedback. When discussing DevEx we must understand the critical role that non-developer stakeholders play in the SDLC and how enabling them speeds up lead time for changes / deployment frequency. DevEx for non developers is critical!

Speakers

Benjie De Groot

Co Founder, Shipyard

Benjie is the co-founder of Shipyard. Previously, he built out CI/CD pipelines for companies ranging in size from seed to Fortune 50. He enjoys automating the mundane and releasing code that he knows has been tested and validated! When not working, he likes hanging out with his pug... Read More →

Wednesday February 19, 2025 11:00am - 11:25am PST
VIRTUAL Cloud Native World https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

Cloud Native World

Tracks & Topics Platform Engineering, Dev Leadership Certificate, Product Certificate
Session Type OPEN Session
Conferences Cloud Native World, Virtual
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs

Wednesday February 19, 2025 11:00am - 11:25am PST

VIRTUAL ProductWorld Main Stage

Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management:

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.

Speakers

Mariya Breyter

Head of Product Management, Amazon

Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →

Wednesday February 19, 2025 11:00am - 11:25am PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

ProductWorld

Tracks & Topics Product Certificate, Dev Leadership Certificate
Session Type PRO Session
Conferences ProductWorld, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth

Wednesday February 19, 2025 2:00pm - 2:25pm PST

VIRTUAL ProductWorld Main Stage

Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design

Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.

Speakers

Jose Platero

Director, Digital Product & Design, Air Canada

Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →

Ivana Ciric

Director of Product, Practice, Thoughtworks

As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →

Wednesday February 19, 2025 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

ProductWorld

Tracks & Topics Dev Leadership Certificate, Product Certificate
Session Type PRO Session
Conferences ProductWorld, Product Team Management & Structure (ProductWorld), Product Lifecycle & Case Studies (ProductWorld), Virtual
In-Person/Virtual Virtual

3:00pm PST

[Virtual] PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment

Wednesday February 19, 2025 3:00pm - 3:25pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Wednesday February 19, 2025 3:00pm - 3:25pm PST
VIRTUAL ProductWorld Main Stage https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception

ProductWorld

Tracks & Topics Product Certificate, Dev Leadership Certificate
Session Type PRO Session
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual