Wednesday February 19, 2025 2:30pm - 2:55pm PST
Andrew Park, Edensoft Labs, Founder & CPO
IImagine if your engineering team could reduce your workload, take ownership of day-to-day development tasks, and free you to focus on strategy, vision, and delivering real value. That’s exactly what Product-Oriented Software Engineering (POSE) offers. Unlike approaches where a single software engineer takes on product responsibilities, POSE transforms all software engineers into Product Engineers who deeply understand both the product’s technical and strategic goals. This unique approach eliminates misalignment, streamlines your workload, and tackles one of the most pressing challenges for Product Managers: burnout.
As a Product Manager, you may find yourself buried under tactical responsibilities like writing user stories, maintaining backlogs, prioritizing tasks, resolving misalignments, and monitoring dependencies. POSE can help you shed these burdens. Many of these responsibilities either disappear altogether or are shifted to Product Engineers. Misalignment issues decrease significantly because Product Engineers internalize the product vision and align their work accordingly, reducing the need for constant oversight. Similarly, operational responsibilities like refining requirements, managing day-to-day execution, and providing Level-of-Effort (LOE) estimates are taken on by Product Engineers, freeing you to focus on the strategic aspects of your role.
Teresa Torres’ vision of the “Product Trio” (Product Manager, Designer, and Engineer) is a powerful framework for collaboration that ensures alignment and effective communication. POSE makes this vision highly attainable because a Product Engineer (designated as a Flex Engineer) has a #1 priority responsibility to be available for collaboration at a moment’s notice. While not exclusively dedicated to collaboration, this prioritization effectively mimics dedicated availability, enabling seamless support for product discovery, design discussions, LOE estimates, and execution planning. This minimizes delays, reduces friction, and allows the Product Trio to work together efficiently toward shared goals.
How POSE Can Help You as a Product Manager:
• Eliminates some responsibilities altogether: Misalignment issues, repetitive micromanagement, and redundant oversight diminish as Product Engineers fully align with the product vision and execute autonomously.
• Shifts operational responsibilities: Tasks like refining requirements, tracking progress, resolving technical dependencies, and providing LOE estimates move to Product Engineers, reducing your cognitive load.
• Frees time for strategy: With fewer tactical demands, you can focus on vision-setting, market analysis, and high-impact decision-making.
• Improves collaboration: A shared understanding of the product vision ensures smooth communication and alignment across teams.
This approach isn’t theoretical—it’s a proven methodology that has been implemented and refined over nearly two decades at G3 Technologies. POSE can help you, as a Product Manager, lead large, complex efforts with less friction, fewer misalignments, and greater success. It offers a clear path to reducing burnout and enhancing your focus on strategic leadership, enabling you to thrive in your role.
Join this session to learn how POSE can transform your role as a Product Manager by lightening your workload, amplifying your strategic impact, and giving you the space to thrive. Let’s unlock the full potential of your teams and deliver better products—together.
Speakers 
Founder & CPO, Edensoft Labs
Since joining G3 Technologies as a startup, Andrew has simultaneously served as both Engineering Leader and Product Leader. Over the past 22 years, he has driven software releases across multiple product lines, delivering long-term business success with products that customers love...
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Wednesday February 19, 2025 2:30pm - 2:55pm PST
VIRTUAL ProductWorld Main Stage
https://app.events.ringcentral.com/events/developerweek-productworld-ai-devworld-2025/reception
