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Tuesday, February 18
 

9:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Product Value Curves | A Practical Approach to Building Effective Product Strategy
Tuesday February 18, 2025 9:00am - 9:50am PST
Lakshmi Sowjanya Uppala, Amazon, Senior Technical Program Manager

Have you ever had to come up with a product strategy for an area which is already functioning well, critical to business/your organization and involves tools/services used by different stakeholders who are all measuring successfully? If yes, this session is for you.

I will share my personal experience of building a product strategy and roadmap impacting billions of transactions done and products sold on Amazon, involving multiple stakeholder teams with conflicting success metrics by starting from users, jobs to be done and product value curves. This is practical for large- and small-scale products equally and enables creation of multi-year product roadmaps with incremental wins to users and business value.
Speakers
avatar for Lakshmi Sowjanya Uppala

Lakshmi Sowjanya Uppala

Senior Technical Program Manager, Amazon
Lakshmi Sowjanya is a Senior Technical Program Manager in Amazon. She is a product and program management professional with over 12 years of experience across multiple Fortune 500 companies spanning multiple industries.Over the last 7 years, she led the launch of a multi-device OTT... Read More →
Tuesday February 18, 2025 9:00am - 9:50am PST
VIRTUAL ProductWorld Main Stage

10:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Launching an AI Product 101: A Blueprint for Success
Tuesday February 18, 2025 10:00am - 10:50am PST
Nimisha Sharath, Uber, Senior Product Manager

Recall those AI-infused products that stumbled in the wild? They caused rollbacks, discontinuations, and hefty financial losses for companies. Nimisha, having crafted and launched numerous ML/AI products across organizations, shares her battle-tested blueprint to launch successful AI products that scale.

From product discovery to legal considerations, metrics, AB testing, GTM, and model quality maintenance, she guides you toward creating AI products that truly endure.
Speakers
avatar for Nimisha Sharath

Nimisha Sharath

Senior Product Manager, Uber
Nimisha Sharath is a data scientist turned product with 7 years of experience across Microsoft, Instacart and Uber. She's dabbled with Ads Tech, Multimedia experiences on ChatGPT, Personalized Promotions and most recently, Road Safety. She is a highly strategic, data driven PM with... Read More →
Tuesday February 18, 2025 10:00am - 10:50am PST
VIRTUAL ProductWorld Main Stage

11:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps
Tuesday February 18, 2025 11:00am - 11:50am PST
Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.
Speakers
avatar for Andrew Schall

Andrew Schall

UX Research Leader & Strategist, ServiceNow
Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →
Tuesday February 18, 2025 11:00am - 11:50am PST
VIRTUAL ProductWorld Main Stage

12:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Building Bulletproof Products: Embracing AI Red Teaming
Tuesday February 18, 2025 12:00pm - 12:50pm PST
David Campbell, Scale AI, AI Risk Security Platform Lead

In this talk, we’ll trace the evolution of Red Teaming, from its traditional roots to the cutting-edge practice of AI Red Teaming, demonstrating how it’s shaping the future of Large Language Models (LLMs) and other AI technologies. Drawing from my experience leading the development and deployment of the largest generative red teaming platform to date, I’ll share compelling real-world examples and personal insights. We’ll dive into how adversarial red teaming strengthens AI systems across all layers—protecting platforms, businesses, and consumers alike. From securing external application interfaces to fortifying LLM guardrails and improving the internal security of AI algorithms, we’ll explore the critical role of adversarial strategies in safeguarding the evolving AI landscape. 
Speakers
avatar for David Campbell

David Campbell

AI Risk Security Platform Lead, Scale, AI
David Campbell is a seasoned technology leader with nearly 20 years of experience in Silicon Valley's startup ecosystem, now spearheading Responsible AI initiatives at Scale AI. As the Lead AI Risk Engineer, David has been pivotal in developing a cutting-edge AI Red Teaming platform... Read More →
Tuesday February 18, 2025 12:00pm - 12:50pm PST
VIRTUAL ProductWorld Main Stage

12:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Digital Accessibility Is Strategy, Not Compliance
Tuesday February 18, 2025 12:00pm - 12:50pm PST
Jack Cunningham, Livefront, Director of Product Management

Many digital teams begrudgingly seek accessibility “compliance” and fail to see its value as a core product strategy. In this session, we reveal how prioritizing accessibility drives growth and opens new opportunities for those who do not rely on assistive technology just as much as those who do. Discover how native mobile accessibility functionality enhances user experience and offers value far beyond what is required to be inclusive.

Learn why & how to make accessibility a central product strategy to drive growth for all users. Discover how new iOS and Android features can be utilized to create more inclusive and engaging digital products. Identify how to make accessibility a core strategy with planning and collaboration tools that fit into the flow of your design and development work.
Speakers
avatar for Jack Cunningham

Jack Cunningham

Director of Product Management, Livefront
Jack Cunningham stands out in digital product leadership with his knack for blending entrepreneurial thinking and omni-channel expertise. With deep experience across native mobile, web, and CTV platforms, Jack is recognized for his blend of strategic and practical solutions tailored... Read More →
Tuesday February 18, 2025 12:00pm - 12:50pm PST
VIRTUAL ProductWorld Main Stage

2:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google
Tuesday February 18, 2025 2:00pm - 2:50pm PST
Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.
 
Speakers
avatar for Rishiraj Pravahan

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure
I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →
Tuesday February 18, 2025 2:00pm - 2:50pm PST
VIRTUAL ProductWorld Main Stage

4:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People
Tuesday February 18, 2025 4:00pm - 4:50pm PST
Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Tuesday February 18, 2025 4:00pm - 4:50pm PST
VIRTUAL ProductWorld Main Stage
 

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