DeveloperWeek 2025: Full Schedule

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9:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Product Value Curves | A Practical Approach to Building Effective Product Strategy

Tuesday February 18, 2025 9:00am - 9:50am PST

VIRTUAL ProductWorld Main Stage

Lakshmi Sowjanya Uppala, Amazon, Senior Technical Program Manager

Have you ever had to come up with a product strategy for an area which is already functioning well, critical to business/your organization and involves tools/services used by different stakeholders who are all measuring successfully? If yes, this session is for you.

I will share my personal experience of building a product strategy and roadmap impacting billions of transactions done and products sold on Amazon, involving multiple stakeholder teams with conflicting success metrics by starting from users, jobs to be done and product value curves. This is practical for large- and small-scale products equally and enables creation of multi-year product roadmaps with incremental wins to users and business value.

Speakers

Lakshmi Sowjanya Uppala

Senior Technical Program Manager, Amazon

Lakshmi Sowjanya is a Senior Technical Program Manager in Amazon. She is a product and program management professional with over 12 years of experience across multiple Fortune 500 companies spanning multiple industries.Over the last 7 years, she led the launch of a multi-device OTT... Read More →

Tuesday February 18, 2025 9:00am - 9:50am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Tracks & Topics Product Certificate
Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Virtual, Product Management Tools & Software (ProductWorld)
In-Person/Virtual Virtual

11:00am PST

[Virtual] PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps

Tuesday February 18, 2025 11:00am - 11:50am PST

VIRTUAL ProductWorld Main Stage

Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.

Speakers

Andrew Schall

UX Research Leader & Strategist, ServiceNow

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →

Tuesday February 18, 2025 11:00am - 11:50am PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Tracks & Topics Product Certificate
Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Virtual, Methodology: Agile and Rapid Prototyping and SCRUM and Beyond (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld)
In-Person/Virtual Virtual

2:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google

Tuesday February 18, 2025 2:00pm - 2:50pm PST

VIRTUAL ProductWorld Main Stage

Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.

Speakers

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure

I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →

Tuesday February 18, 2025 2:00pm - 2:50pm PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Tracks & Topics Product Certificate, AI & ML Certificate
Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Lifecycle & Case Studies (ProductWorld), Product Roadmap Strategy & Innovation (ProductWorld), Virtual
In-Person/Virtual Virtual

4:00pm PST

[Virtual] PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People

Tuesday February 18, 2025 4:00pm - 4:50pm PST

VIRTUAL ProductWorld Main Stage

Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.

Speakers

Chris Butler

Product Manager, GitHub

Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →

Tuesday February 18, 2025 4:00pm - 4:50pm PST
VIRTUAL ProductWorld Main Stage

ProductWorld

Tracks & Topics Product Certificate
Session Type PRO Workshop Day (Tues)
Conferences ProductWorld, Product Roadmap Strategy & Innovation (ProductWorld), Product Team Management & Structure (ProductWorld), Virtual
In-Person/Virtual Virtual