The idea of failing fast has become so central to Agile development that it’s almost a religious belief. It’s been the subject of countless articles and even full books. According to Google Trends, the phrase “fail fast” has been on the rise since late 2009.
We’ve become so focused on the “fail fast” mantra that it’s easy to forget that the goal of failing fast isn’t actually to fail; it’s to maximize your speed of learning, so you can evolve a better product quickly. Back when cloud computing first appeared, deploying software was so fast and customer research so slow that it made sense to try things and see what worked rather than waiting months to do a research study.
But today the situation has changed. Through fast feedback products, you can now get customer feedback almost instantly on virtually any idea or experience —within a sprint, without waiting to ship it.
In this session we'll give specifics on how product teams are using fast feedback to make higher-confidence decisions without slowing down the agile process -- reducing rework and increasing customer satisfaction. We'll give real-world examples and practical advice based on UserTesting's own processes, plus examples from other companies.
Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, founded two startups, and has also consulted with many tech industry leaders.
Pricing strategy can be the difference between growth and stagnation for SaaS companies. Drawing on examples from Twilio, Zoom, and Medallia, Ajit Ghuman will guide participants through the process of building a robust pricing model that aligns with business goals. This session will cover key aspects of pricing such as selecting the right metrics, avoiding common packaging pitfalls, and designing flexible, scalable pricing structures. Whether your company is pre-IPO or scaling post-IPO, this session will provide critical insights into how the best SaaS companies price and package their products.
Ajit Ghuman is an expert in SaaS pricing and product marketing with over 15 years of experience. He’s worked with leading companies like Twilio, Narvar, and Medallia, helping them build pricing strategies that fuel growth and increase revenue. Ajit is also the author of Price to... Read More →
