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Wednesday, February 12
 

9:30am PST

PRO Session: Building an Evidence-Based Culture for Strategic Product Development
Wednesday February 12, 2025 9:30am - 9:55am PST
Connor Joyce, Microsoft, Senior User Researcher

In today's competitive digital landscape, successful product development hinges not just on innovation but on the ability to make informed, evidence-based decisions that ensure features are satisfying user needs that align with business objectives. This talk introduces the "Impact Mindset," a revolutionary approach detailed in the book "Bridging Intentions to Impact," which includes an easy to adopt framework and process to guide product teams in redefining success through the lens of user behavior.

Key takeaways will include strategies for creating organic demand for insights within product teams to support informed decision-making and foster collaboration between UX designers, researchers, and product managers. Attendees will learn to define meaningful metrics that go beyond vanity statistics, ensuring that every feature launched drives measurable behavior change and positive user and business impact. Not only a presentation, the audience will be granted a free resource so they can leave the talk ready to apply the insights.

The Impact Mindset approach marks a new era in product development, where success is measured by depth and impact rather than mere usage.
Speakers
avatar for Connor Joyce

Connor Joyce

Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →
Wednesday February 12, 2025 9:30am - 9:55am PST
ProductWorld Main Stage

9:30am PST

Product Roundtable: Shalini Dinesh, Senior Product Manager, Walmart
Wednesday February 12, 2025 9:30am - 10:00am PST
Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Shalini Dinesh

Shalini Dinesh

Senior Product Manager, Walmart
Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →
Wednesday February 12, 2025 9:30am - 10:00am PST
Roundtable Room

10:00am PST

KEYNOTE (Product): The Product Guild -- Busting the Biases That Block Innovation
Wednesday February 12, 2025 10:00am - 10:25am PST
Leslie Grandy, the University of Washington, Lead Executive in Residence

Innovation is the lifeblood of successful products, yet even the most talented teams can unknowingly fall prey to biases that stifle creativity and hinder progress. As product leaders, your decisions shape the future of your products and drive your organization’s growth. But are hidden biases holding your teams back from reaching their full potential?

In our fast-paced, competitive landscape, it’s not enough to generate ideas; we must create an environment where the best, most groundbreaking ideas can thrive. This presentation will reveal the common biases that subtly, yet powerfully, block innovation—from expert and confirmation biases that narrow our vision to status quo and fixation biases that keep us clinging to outdated methods.

You’ll learn actionable strategies to recognize and dismantle these biases, fostering a culture that embraces diverse perspectives, challenges assumptions, and encourages bold, creative thinking. By busting these biases, you’ll unlock your team’s full innovation potential, drive more impactful product development, and position your company as a leader in the market.
Speakers
avatar for Leslie Grandy

Leslie Grandy

Lead Executive in Residence, the University of Washington
Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →
Wednesday February 12, 2025 10:00am - 10:25am PST
ProductWorld Main Stage

10:30am PST

PRO Session: Product Discovery: The Science Behind Qualitative Research
Wednesday February 12, 2025 10:30am - 10:55am PST
Timoté Geimer, dualoop, CEO

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias? In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more. 
Speakers
avatar for Timoté Geimer

Timoté Geimer

CEO, dualoop
Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →
Wednesday February 12, 2025 10:30am - 10:55am PST
ProductWorld Main Stage

11:00am PST

OPEN Session: Product Mastery: Immersive Learning for Discovery and Delivery
Wednesday February 12, 2025 11:00am - 11:25am PST
Robert Clawson, Discover Financial Services, Agile and Product Dojo Coach)
Soumya Raju, Discover Financial Services, Senior Manager of Product


A safe space to practice dangerous things; this is the idea behind a dojo. Understand how Discovers Technology Academy has used immersive learning dojos on technology teams, with a specific focus on how they have accelerated our value delivery by dedicating the time to embrace product centricity head-on and emphasizing a generative organizational culture. Immersive learning dojos provide a unique environment for hands on learning, collaboration and skill development - enabling teams to slow down and take time to be thoughtful about their ways of working, products and technology. This session delves into the tactics employed and learned within the dojos that have empowered product owners to enhance their effectiveness and efficiency at delivering value, driving innovation, and empowering their technical counterparts. Attendees will gain insights into real word examples, lessons learned, and tangible strategies that can be applied to help assess their own organization and foster a culture of continuous improvement. 
Speakers
avatar for Robert Clawson

Robert Clawson

Agile and Product Dojo Coach, Discover Financial Services
Robert is a talented, energetic, and insightful coach focused on helping teams align on their best way of working to build trust and accountability. He has spent more than a decade in the IT field with a primary focus on agile framework, product development, and software quality... Read More →
avatar for Soumya Raju

Soumya Raju

Senior Manager of Product, Discover Financial Services
As a Senior Manager of Product, Soumya Raju is an accomplished product leader with over 15 years of experience in leading cross-functional teams and delivering innovative solutions. She plays a key role in leading the creation of product strategy and accelerating digital product delivery... Read More →
Wednesday February 12, 2025 11:00am - 11:25am PST
Frontend World

11:00am PST

PRO Session: From Vision to Delivery: Reshaping Agile Product Management through AI-driven OKRs
Wednesday February 12, 2025 11:00am - 11:25am PST
Mariya Breyter, Amazon, Head of Product Management

Objectives and Key Results (OKR) framework combined with Agile delivery takes product management to a new level. Objectives and Key Results (OKRs) have been well-known for decades now, and John Doerr's book on Measuring What Matters became a hit immediately after it was published. However, while OKRs as a concept seem logical and straightforward, many companies struggle with implementing this concept in an aligned and inspirational way. As an Agile practitioner implementing OKRs in multiple large organizations, I experience five major ANTI-PATTERNS that impact product management: 

(1) OKRs are implemented top-down. OKRs are not KPIs (Key Performance Indicators)** which are top-down arbitrary numbers provided by management to each employee at the beginning of a long-term period (usually a year). OKRs are set by teams, not individuals, and aligned with organizational objectives. In that, OKRs are inspirational and encourage teams to set up objectives that motivate them and inspire self-organizing teams to make a difference.

(2) OKRs are used to measure performance and define compensation. Unlike KPIs which are used to measure performance and influence compensation and promotions, OKRs are not related to performance in any way. Numbers are easy to game, and connecting OKRs to performance would negate the purpose of those. OKRs need to be aspirational and hard to achieve, and by doing that, the teams challenge them to continuously grow and become high-performing. This is the reason OKRs are self-graded, not measured by the managers.
OKRs are focused on activities, not results.

(3) Frequently, OKRs are focused on activities or tasks, e.g. providing 100 training sessions, hiring 300 employees, or creating a Playbook covering 50 topics. While sometimes there is a reason for task-based key results, in most cases, the objective is either customer-obsessed (e.g. customer adoption or customer satisfaction), business objective (e.g. revenue growth), employee-related (e.g. retention data), or a related goal. In either case, it forces teams to pivot if the initial set of activities does not bring the intended result and fails forward to pursue the goal.

(4) OKRs need to be measured by managers. OKRs are self-graded by the team that is committed to them. Pre-grading is a helpful technique that allows setting quantifiable success criteria from 0 (not started) to 1 (challenging but possible).

(5) OKRs are assessed at the end of the period for which they are set. OKRs are reviewed at frequent intervals (usually monthly for quarterly or annual OKRs), and it is important to keep in mind that the value of those sessions is not in grades but in alignment and collaboration discussions and outcomes.

We will review the role of AI in the OKR setting and review how AI-based simulations can help set up realistic customer-driven OKRs. Finally, we will discuss OKR implementation and review examples of how OKRs empower teams to self-organize while achieving shared goals within a scaled agile environment.

Learning Outcomes:

We know that mastery, autonomy, and purpose drive our professional satisfaction and create motivation. However, as product managers, we are all motivated by different objectives that may not be aligned with each other's or with organizational goals.

As product managers, how do we create a meaningful alignment of our team's goals, individual aspirations, and company objectives? How do we establish complete transparency across the organization so that at each moment of time anyone would see the same picture and understand how their individual or their team's activities contribute to this shared goal? How do we get a say in what are the objectives and a clear understanding of why they are so important for the whole company?

Participants will leave the workshop with a clear understanding of the process of: (a) how to build a cascading OKR structure within a scaled Agile organization as a product manager with AI and generative testing, (b) how to continuously pivot and self-assess their team's results, and (c) how to align the whole organization while allowing for team-level self-organization.
Speakers
avatar for Mariya Breyter

Mariya Breyter

Head of Product Management, Amazon
Mariya Breyter is a technology executive, product leader, and educator with experience ranging from leading technology companies and government jobs to versatile corporate experience in financial services, healthcare, media, education, and technology companies. She takes pride in... Read More →
Wednesday February 12, 2025 11:00am - 11:25am PST
ProductWorld Main Stage

11:30am PST

PRO Session: Moving Fast, Achieving Big: The Role of Customer Focus and a Great Team
Wednesday February 12, 2025 11:30am - 11:55am PST
Gabriela Brant Alves, Deel, Senior Product Manager

In today’s fast-paced market, achieving significant impact requires more than just a great product. I'll explore the critical elements that drive rapid growth and success: an unwavering focus on customers and the power of a strong product team.

By working in a company that became the fastest-growing startup in the industry, skyrocketing from $1M ARR to $100M in just 20 months and reaching $500M ARR in 5 years, I will delve into real-world strategies and experiences that illustrate how being deeply customer-centric and building a cohesive, agile team can accelerate progress and amplify results.

Discover practical insights on:
- Speed: How to maintain agility and responsiveness in a competitive landscape.
- Impact: Techniques for making a meaningful and measurable difference in your market.
- Customer Focus: Methods for deeply understanding and addressing customer needs to drive loyalty and growth.
- Team Excellence: The importance of fostering a collaborative and high-performing team environment.

Whether you’re in the early stages of scaling or looking to optimize your current approach, this talk will provide actionable takeaways to help you move fast and achieve big. Don’t miss this opportunity to learn how to harness the power of customer focus and team dynamics to propel your product and company forward.
Speakers
avatar for Gabriela Brant Alves

Gabriela Brant Alves

Senior Product Manager, Deel
Gabriela Brant is a Senior Product Manager with 5+ years of experience in Product Management. Currently working at Deel, where she has driven key innovations in global payroll and compliance solutions. With a strong technical background, have worked in API product management and as... Read More →
Wednesday February 12, 2025 11:30am - 11:55am PST
ProductWorld Main Stage

12:00pm PST

Product Roundtable: Leslie Grandy, Lead Executive in Residence, The Product Guild
Wednesday February 12, 2025 12:00pm - 12:30pm PST
Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Leslie Grandy

Leslie Grandy

Lead Executive in Residence, the University of Washington
Leslie Grandy is an accomplished author, speaker, and CEO advisor who helps companies, teams, and product leaders leverage creative thinking to elevate their organizations, conquer their markets, and maintain relevance in a rapidly changing world. Leslie works with start-ups and large... Read More →
Wednesday February 12, 2025 12:00pm - 12:30pm PST
Roundtable Room

1:00pm PST

Product Roundtable: Timoté Geimer, CEO, dualoop
Wednesday February 12, 2025 1:00pm - 1:30pm PST
Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Timoté Geimer

Timoté Geimer

CEO, dualoop
Timoté is the CEO of dualoop, a consulting firm specialising in product management. He has spent the last 12 years shaping and building product teams in startups and scale-ups. Timoté now shares his knowledge with peers through advising, guest-lecturing, forums, workshops, and private... Read More →
Wednesday February 12, 2025 1:00pm - 1:30pm PST
Roundtable Room

1:00pm PST

PRO Session: From Bold Ideas to Real Results: Crafting Achievable Roadmaps
Wednesday February 12, 2025 1:00pm - 1:50pm PST
Surbhi Gupta, Zoox, Product Leader
Shalini Dinesh, Walmart, Senior Product Manager

Nupur Jain, Google, Product Manager, Google Deepmind


In a competitive landscape where businesses must evolve to meet customer demands, and sustain, the reality is up to 70% of strategic initiatives fail due to poor execution, unrealistic goals, or the inability to make timely strategic decisions (Harvard Business Review, 2020). Companies often embark on ambitious projects without clear, actionable roadmaps, leading to wasted resources, missed opportunities, and stalled growth. The disconnect between innovative ideas and actual results is often rooted in a failure to set clear, achievable objectives and align stakeholders across the organization.

This session will present data-driven insights and practical frameworks for crafting roadmaps that transform bold ideas into real results. To gain valuable outcomes, roadmaps must be designed with a focus on prioritizing high-impact initiatives, aligning them with measurable milestones, and ensuring adaptability to respond to evolving market conditions. This approach bridges the gap between aspiration and execution, ensuring that innovation translates into sustained success.

Drawing on research from McKinsey, which shows that companies that define and communicate clear strategies are 3.5 times more likely to outperform their peers (McKinsey & Company, 2021), we will outline the key steps to ensure strategic alignment, continuous feedback, and measurable outcomes. More details and actionable strategies will be discussed in the session, empowering leaders to move beyond lofty goals and drive meaningful, measurable change.


Speakers
avatar for Surbhi Gupta

Surbhi Gupta

Product Leader, Zoox
Surbhi Gupta brings a unique blend of product mastery and mentorship to the stage. From launching impactful products at industry giants like Meta, Tesla, and Amazon's Zoox to guiding startups at Plug and Play, she's a force to be reckoned with. Her groundbreaking innovations have... Read More →
avatar for Shalini Dinesh

Shalini Dinesh

Senior Product Manager, Walmart
Shalini Dinesh is a Senior Product Manager at Walmart, the world’s leading Fortune 1 company, where she plays a pivotal role in shaping product strategy and innovation. With a Master's in Engineering Management from Southern Methodist University in Dallas, Shalini combines technical... Read More →
avatar for Nupur Jain

Nupur Jain

Product Manager, Google Deepmind, Google
Nupur Jain is an accomplished product leader with over a decade of experience in driving innovation and launching AI-powered solutions at Google. As a Product Manager for Google Deepmind, she spearheads the development of cutting-edge extensions on the Gemini platform, integrating... Read More →
Wednesday February 12, 2025 1:00pm - 1:50pm PST
ProductWorld Main Stage

1:30pm PST

Product Roundtable: Connor Joyce, Senior User Researcher, Microsoft
Wednesday February 12, 2025 1:30pm - 2:00pm PST
Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Connor Joyce

Connor Joyce

Senior User Researcher, Microsoft
Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, Connor advocates that companies adopt an Impact Mindset... Read More →
Wednesday February 12, 2025 1:30pm - 2:00pm PST
Roundtable Room

2:00pm PST

PRO Session: Scaling Smarter: Lessons from Air Canada’s Transformational Growth
Wednesday February 12, 2025 2:00pm - 2:25pm PST
Ivana Ciric, Thoughtworks, Director of Product, Practice
Jose Platero, Air Canada, Director, Digital Product & Design


Over the last few years, Air Canada has navigated significant growth, expanding partnerships, services, and modernizing its tech stack. This journey demanded a radical shift in the product operating model across the organization.

Through sharing our journey, we'll cover how you can:
- Build Scalable Product Teams: The strategies we used to cultivate teams that are equipped to scale rapidly and effectively.
- Drive Innovation Amid Market Realities: How we prepared our teams to adapt and innovate in response to dynamic customer needs and future-proofing our products.
- Prove the Value of Transformation: How we demonstrated the tangible business impact of evolving our product practices to stakeholders.
Speakers
avatar for Jose Platero

Jose Platero

Director, Digital Product & Design, Air Canada
Jose Platero is a digital product, design and delivery leader who helps startups, scale ups and enterprises to define and scale their product management, product design and product delivery practices so they deliver better products faster.Currently, he leads digital product and design... Read More →
avatar for Ivana Ciric

Ivana Ciric

Director of Product, Practice, Thoughtworks
As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML... Read More →
Wednesday February 12, 2025 2:00pm - 2:25pm PST
ProductWorld Main Stage

3:00pm PST

OPEN Session: Blend of PLM with Human Sciences
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Rupa Bhagwat, Parker Hannifin, Product Manager, IoT and Smart & Connected Systems

Product Lifecycle Management through the lens of Behavioral Economics, Psychology, and Neuroscience. By weaving human sciences into PLM, we’re not just creating products—we’re crafting experiences that resonate and endure. It’s this approach that breathes life into our products and helps startups thrive rather than falter. 
Speakers
avatar for Rupa Bhagwat

Rupa Bhagwat

Product Manager, IoT and Smart & Connected Systems, Parker Hannifin
Experienced Growth Product Manager with a unique approach, leveraging psychology, behavioural economics, and neuroscience to design highly engaging products. I excel in applying the "build-measure-learn" feedback loop for rapid and efficient progress.
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Dev Innovation World Stage

3:00pm PST

PRO Session: Navigating Culture Change: The Role of Product Operations in Value Alignment
Wednesday February 12, 2025 3:00pm - 3:25pm PST
Chris Butler, GitHub, Product Manager

Culture change is a formidable challenge for any organization, requiring a strategic approach to align values and behaviors across teams.

This presentation focuses on the pivotal role of product operations in driving and sustaining culture change through value alignment.

Attendees will explore how product operations serves as a linchpin for translating organizational values into actionable strategies, processes, and behaviors.

From fostering collaboration and accountability to promoting transparency and continuous improvement, join us to discover how product operations can navigate and lead culture change initiatives with precision and impact.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Wednesday February 12, 2025 3:00pm - 3:25pm PST
ProductWorld Main Stage

3:30pm PST

PRO Session: Decoding the Early Stage Product Strategy: Taking a Product from MVP to Release 1.0
Wednesday February 12, 2025 3:30pm - 3:55pm PST
Amala Rangnekar, Workday Search, Product Manager

With the recent advent in cutting-edge technologies that were unheard of before, companies have started aggressively investing in the development of innovative products. However, products in a nascent stage can be intimidating to build, especially if they belong to a specialised domain. Products typically follow the lifecycle phases of introduction, growth, maturity and decline. However, the introductory phase is the most crucial one and can have long-lasting effects on the upcoming stages. In my session, I will cover best practices for product leaders who are building such products from scratch. This includes setting a product vision and strategy based on the market landscape when you have no existing roadmap and 0 customers. I will also share personal experiences on how I came up with the appropriate product phases of early stage, limited availability and general availability by observing the use-cases and stakeholders as well as customer patterns and feedback from existing competition. Lastly, I will explain how effective team processes, data analysis and a strong business acumen(marketing, positioning and product messaging) are a PM’s best friend to help successfully deploy early stage products. 
Speakers
avatar for Amala Rangnekar

Amala Rangnekar

Product Manager, Workday Search
I am a Product Manager in Workday's Search team(the backbone that powers Workday's global search bar and prompt based searches for customers). I recently completed my M.B.A from UCLA's Anderson School of Management, with a focus on Business Strategy and Product Marketing. I also have... Read More →
Wednesday February 12, 2025 3:30pm - 3:55pm PST
ProductWorld Main Stage

3:30pm PST

Product Roundtable: Chris Butler, Product Manager, GitHub
Wednesday February 12, 2025 3:30pm - 4:00pm PST
Dev Roundtables / Product Roundtables / AI Roundtables give attendees the opportunity to meet in small groups with DeveloperWeek + ProductWorld + AI DevWorld speakers and industry leaders to discuss real-world topics relevant to you. These open roundtables are working sessions for in-depth industry conversations.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Wednesday February 12, 2025 3:30pm - 4:00pm PST
Roundtable Room
 

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