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Tuesday, February 11
 

2:00pm PST

PRO WORKSHOP (ProductWorld): Building the Bridge: How to Connect Current and Future State Journey Maps LIMITED
Tuesday February 11, 2025 2:00pm - 2:50pm PST
Andrew Schall, ServiceNow, UX Research Leader & Strategist

Allowing organizational fortunetellers to create a future state vision of a journey map is risky because their projections are often based on speculation, intuition, and vague aspirations rather than concrete data and a deep understanding of the current state.

The journey from the current state to the optimal future state can be envisioned as constructing a long metaphorical bridge. This bridge is supported by various foundational pillars, each representing a critical aspect of the progression. These pillars provide the necessary support for incremental solutions to realize the optimal future state.

In this session, you will delve into envisioning an ideal user experience by creating a future state journey map. You will learn how to ground your future state journey map in current realities based on data and user research, ensuring that solutions are practical, actionable, and directly address identified pain points. By following this structured, evidence-based methodology, organizations can successfully navigate the journey from the current state to the future state, building a robust bridge to support ongoing progress, innovation, and adaptation.
Speakers
avatar for Andrew Schall

Andrew Schall

UX Research Leader & Strategist, ServiceNow
Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads... Read More →
Tuesday February 11, 2025 2:00pm - 2:50pm PST
ProductWorld MAIN STAGE

4:00pm PST

PRO WORKSHOP (ProductWorld): How Can I Use AI Is the Wrong Question: Better Conversations Between Tech and Non-tech People FILLING
Tuesday February 11, 2025 4:00pm - 4:50pm PST
Chris Butler, GitHub, Product Manager

Today everyone is asking the question: "how can I use AI in my product?" The issue is not asking the question about leveraging new technological innovation but how we have the conversation between the technical people that know about it and those that want to leverage it to create great products.

In this talk, Chris Butler will show you how to have better conversations between those different practices in your teams. This will focus on a particular workshop called Analogical Innovation Mapping that is rooted in how new technologies find new uses based on their characteristics.
Speakers
avatar for Chris Butler

Chris Butler

Product Manager, GitHub
Chris Butler is a Chaotic Good Product Manager and Staff Product Operation Manager at GitHub. His role focuses on PM'ing the PM experience for the AI & Productivity group. Chris has worked previously as a product leader at Microsoft, Facebook Reality Labs, Cognizant, Google, KAYAK... Read More →
Tuesday February 11, 2025 4:00pm - 4:50pm PST
ProductWorld MAIN STAGE

5:00pm PST

PRO WORKSHOP (ProductWorld): Turning a Technology to a Product: Perspective from Building AI Infrastructure at Google FILLING
Tuesday February 11, 2025 5:00pm - 5:50pm PST
Rishiraj Pravahan, Google, Product Manager

This talk will explore how a technology capability can be transformed into a product. The talk will focus on what it means to have a product view of a technical capability and how to reason about a particular tech as a product. The talk will use examples from my experience of working on AI infrastructure to highlight the product point of view while discussing its challenges and advantages.
 
Speakers
avatar for Rishiraj Pravahan

Rishiraj Pravahan

Group Product Manager, Google AI infrastructure
I am PhD particle physicist turned intra/entrepreneur turned Product Manager, with a penchant for technology to solve complex real-world problems. I bring imagination and a fundamental understanding of technology to identify how, when, and where to use a particular tool to solve a... Read More →
Tuesday February 11, 2025 5:00pm - 5:50pm PST
ProductWorld MAIN STAGE
 

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